Funds Totaling $7.3 Million Collected for AI-Powered Auditing System
Vaudit Secures $7.3 Million in Funding to Revolutionize Digital Advertising
Vaudit, a groundbreaking AI-powered audit tool for digital advertising, has announced that it has raised $7.3 million in seed funding. This brings the company's total funding to $8.5 million, including a pre-seed raise of $1.25 million.
The funding will be used to enhance Vaudit's AI models for better anomaly detection and expand its coverage to include more digital advertising channels, such as TikTok and Amazon.
Vaudit helps businesses recover wasted ad spend and improve digital advertising accountability by providing an independent post-bill audit tool. This technology offers radical transparency and unmatched visibility across multiple platforms, allowing advertisers to verify that their investment results in real, verified consumer interactions rather than hidden overcharges or invalid clicks.
Key features and benefits of Vaudit include post-bill audits across platforms, real-time scanning and flagging, recovery of wasted dollars, enhanced transparency and accountability, investor confidence, and market position.
Piotr Korzeniowski, the new Chief Operating Officer of Vaudit, believes that the company's focus on providing full visibility into digital ad spending and holding platforms accountable for AI traffic is innovative and defining a new category: audit intelligence.
Notable investors in Vaudit include Omar Hamoui, founder of AdMob, and Binh Tran, co-founder of Klout. Omar Hamoui, Partner at Mucker Capital, emphasizes that Vaudit addresses a blind spot in the adtech industry by scrutinizing bills to ensure platforms deliver as promised.
Binh Tran, General Partner at AVV, highlights that Vaudit brings financial accountability to media buying, delivering the missing trust layer for today's opaque digital ad ecosystem.
The financing round was led by Mucker Capital, with contributions from AVV, AppWorks, Plug and Play, and Kyber Knight. Piotr Korzeniowski has been appointed as the new Chief Operating Officer, with a focus on product development and scaling operations.
Vaudit, formerly known as BlokID, has rebranded to reflect its mission of providing institutional-grade auditing capabilities to all businesses, aiming to bring accountability to the digital advertising industry. The Vaudit team is innovating in the adtech industry by focusing on audit intelligence and financial accountability in media buying.
With over 1,000 customers globally and having audited more than 558 million ad events, Vaudit is solving a significant problem in marketing budgets by bringing clarity and financial discipline to the complex and opaque digital advertising space.
According to Piotr Korzeniowski, anyone spending money on digital ads deserves full visibility into where their dollars go and the power to hold platforms accountable. Omar Hamoui expresses excitement about helping shape the product and scale the business on the solid foundation built by Mike and the team.
Binh Tran's investment in Vaudit reflects his belief in the company's mission to provide institutional-grade auditing capabilities to all businesses. With its innovative approach and growing success, Vaudit is poised to revolutionize the digital advertising industry.
- With the newly obtained funding, Vaudit aims to utilize its technology to bolster AI models for improved anomaly detection and extend its coverage to include digital advertising channels like TikTok and Amazon, highlighting its potential in revolutionizing the investment landscape of digital advertising.
- Under the leadership of Piotr Korzeniowski, Vaudit intends to utilize its focus on providing full visibility into digital ad spending and financial accountability in media buying to break new ground in the adtech industry, reinventing the practice of investing in digital advertising with its innovative audit intelligence approach.
