Gannett and USA TODAY Network Enter Strategic AI-Powered Content Licensing Deal with Perplexity
Gannett Joins Forces with Perplexity in Strategic Partnership
In a significant move, Gannett, one of the largest U.S.-based media companies with a wide national and local reach, has joined the Perplexity Publisher Program. This partnership marks a step forward in Perplexity's mission to bridge the gap between traditional search engines and AI-driven interfaces.
Perplexity, an AI-powered answer engine founded in 2022, has been rapidly gaining traction. It draws from credible sources in real time to accurately answer questions with in-line citations. The company's flagship product, the AI-powered web browser, Comet, is currently available to Perplexity Max and select Perplexity Pro subscribers. As part of this partnership, Gannett's premium content will be integrated into Perplexity's AI-powered search experiences.
Gannett, a diversified media company, will also have access to Perplexity technology. This includes the Sonar API, which allows developers to integrate Perplexity's AI-powered answer engine into their own applications, and Perplexity Enterprise Pro, a suite of tools designed for businesses to leverage Perplexity's AI capabilities.
The financial terms of the deal between Gannett and Perplexity have not been disclosed. However, it is known that the deal involves licensing content from USA TODAY and the USA TODAY Network of over 200 local publications.
Perplexity's Comet browser is expected to be available for a broader audience beginning in September. The company has already established partnerships with RTL Deutschland and AI education projects, among others. While no specific future media partners have been identified, this partnership with Gannett is a clear indication of Perplexity's growing influence in the media industry.
Despite the partnership, the CEO or other executive leadership of Perplexity is not mentioned in the provided information. The headquarters of Perplexity is also not specified. However, with over 150 million questions answered globally each week, it's clear that Perplexity is making a significant impact in the world of AI-powered search.
The Perplexity AI-powered web browser, Comet, is available in the app store and online at https://www.perplexity.com. For more information about Gannett, visit www.gannett.com.
