German electric vehicle market is largely controlled by Volkswagen
In the rapidly evolving world of electric vehicles (EVs), the German market has seen significant shifts in the first half of 2025. According to analysis by the Federal Motor Transport Authority, the Volkswagen Group, Tesla, and BMW are leading the charge, with distinct trends emerging in their market shares.
The Volkswagen Group, spearheaded by brands like Volkswagen, Audi, and Porsche, holds a strong position with approximately 46% market share in Germany. This figure represents a significant increase compared to a year ago, when the Group's share was just over 32%. The Group's momentum shows no signs of slowing, with its position challenging Tesla's sales volume in Germany and even surpassing Tesla in Europe overall in some metrics [2][4].
Tesla, previously in second place, has experienced a sharp decline in the German market. Sales dropped by 60% in June 2025 compared to the previous year and by 58.2% in the first half of 2025. Tesla's market share in Germany has fallen as a result, with its share now around 3.6% in Europe, down from roughly double that figure two years ago. The Silicon Valley-based company remains technologically advanced but faces stiff competition from newer models and pricing from other brands, including Volkswagen and Chinese automaker BYD [1][2].
BMW Group, with subsidiaries Mini and Rolls-Royce, has a smaller market share in the German EV market, reported at 3.6% in Europe (lost 6th position recently), indicating relatively less market penetration compared to the Volkswagen Group and Tesla. BMW's share is slightly behind other competitors such as Changan, highlighting challenges in maintaining its position [2].
It's worth noting that Rolls-Royce, another BMW subsidiary, is not specifically mentioned as having a market share in the German electric car market. Similarly, HBO, a new entrant into the German electric car market, does not appear to have significantly affected the Volkswagen Group's dominance in the market.
In summary, the German EV market is highly competitive, with VW Group leading among German automakers, Tesla currently third but declining sharply, and BMW holding a smaller portion of the market at around 3.6%. As the race for electric vehicle supremacy continues, it will be interesting to see how these trends develop in the coming months.
The BMW Group, despite its technological advancements, faces stiff competition from other brands, such as Volkswagen and Chinese automaker BYD, potentially explaining its relatively smaller market share in the German EV market. The technology sector, with new entrants like HBO, may pose a challenge in the future, but as of now, it does not seem to have significantly affected the Volkswagen Group's dominance in the market. The finance industry plays a crucial role in this competition, with companies like Volkswagen and Tesla counting on their sales volumes to maintain and grow their market shares in the German and European EV markets.
