Global design agency Wolff Olins promotes Emma Barratt to the position of Global Executive Creative Director.
Wolff Olins, a renowned branding and design agency, has announced a significant change in its leadership structure. Emma Barratt, a seasoned industry professional, has been promoted to the role of Global Executive Creative Director.
Barratt brings a wealth of experience to her new position, having previously held roles at Rufus Leonard, Moving Brands, Saatchi & Saatchi, and Pentagram. At Wolff Olins, she has been working with high-profile clients such as Alibaba, Google, Huawei, and Uber.
In her new role, Barratt will be responsible for pushing the boundaries of brand-led experiences, a task she has been assigned by the company. She will be reporting to Sairah Ashman, the CEO of Wolff Olins, and will be joining the leadership team.
Sairah Ashman, in her role as CEO, will provide the general leadership and creative innovation for the company. The leadership group, under Barratt and Ashman, will steer Wolff Olins' creative and strategic output with a focus on major global brands and hospitality clients.
Barratt will be based in London and will be working closely with Wayne Deakin and the wider design team at Wolff Olins. Her role will involve delivering brand and experience design projects, as well as growing and evolving the business at Wolff Olins by bringing together innovation, technology, and design across multiple platforms.
The company continues to work with significant clients such as the BBC, where Steffan Cummins (former Creative Director) led the 2021–22 brand refresh in collaboration with BBC teams. Another key client is Sandals & Beaches Resorts, with whom Wolff Olins has partnered closely with Chief Marketing Officer Tony Cortizas and Executive Creative Director Scott Peiffer on an immersive brand experience and global campaign expansion. These clients showcase Wolff Olins’ continued influence in the travel and media sectors.
Wolff Olins also embraces innovation and emerging tech trends, with its leadership emphasizing collaboration between humans and generative AI to augment creativity. The company's strategic leadership has evolved, with Robert Jones, who was previously head of strategy, now working as an independent consultant.
Here's a summary of the current key executives and their roles at Wolff Olins:
| Executive | Role | Notable Clients/Projects | |-------------------------|---------------------------------|--------------------------------------------| | Sairah Ashman | CEO | General leadership, creative innovation | | Emma Barratt | Global Executive Creative Director| Overseeing global creative work | | Scott Peiffer | Executive Creative Director | Sandals & Beaches Resorts | | Tony Cortizas | Chief Marketing Officer (Client)| Sandals & Beaches Resorts | | Steffan Cummins (former)| Former Creative Director | Led BBC brand refresh (past project) |
With this new leadership team, Wolff Olins continues to make strides in the branding and design industry, working with some of the world's most influential brands and delivering innovative, technology-driven solutions.
Emma Barratt's promotion to Global Executive Creative Director at Wolff Olins signals a shift in the company's leadership structure, bringing her extensive experience in finance, business, and technology to drive innovation and leadership. Under Sairah Ashman's guidance as CEO, Barratt will spearhead brand-led experiences, steer the creative and strategic output for major global brands, and evolve the business by integrating technology and design across multiple platforms.
