Global smartphone revenues exceeded a record-breaking Rs 8.7 lakh crore during the April-June period globally.
In the second quarter of 2025, Samsung continued to dominate the global smartphone market, reporting an 8% year-on-year increase in shipments and a 4% growth in revenue. This strong performance was driven by the success of its refreshed mid-tier A-series devices and the premium Galaxy S25 series, including the newly added S25 Edge.
The growth in Samsung's revenue was primarily due to the strong demand for its devices across various regions, with emerging markets like the Middle East, Africa, and India showing particularly strong growth. The report predicts that the premiumisation trend will continue, with revenue growth outpacing volume growth in 2025.
The worldwide smartphone revenues in Q2 2025 surpassed $100 billion, marking a 10% year-on-year growth. This growth was attributed to several factors, including the easing of tariff-related disruptions, increased demand in mature markets like North America, Japan, and Europe, and strong sales of both premium and affordable 5G smartphones, especially in emerging markets.
Apple followed Samsung but saw a slight decline in shipments, down 2% year-on-year to 44.8 million units. Despite this dip, Apple strengthened its lead in revenues, driven by the strong performance of the 16 series across geographies. The iPhone 16e, in particular, drove sales in Japan, making it one of the fastest growing regions for Apple in Q2 2025.
Xiaomi ranked third, supported by strong growth in Latin America and Africa. The smartphone market witnessed both volume and value growth in Q2 2025 despite ongoing macroeconomic headwinds. The global average selling price of smartphones hit a second-quarter peak, rising 7% year-on-year in Q2 2025.
The report suggests that the premiumisation trend will continue to dominate the smartphone market in 2025, with growth accelerating beyond earlier projections. This is attributed to expanded access to financing options, enhanced trade-in initiatives, and heightened promotional activities.
Looking forward, the smartphone market is expected to see significant growth due to growing interest in GenAI smartphones and foldable form factors. These innovative technologies are expected to offer significant growth opportunities for the industry.
In summary, factors contributing to the strong revenue growth included stabilization of supply chain issues related to tariffs, robust demand for affordable 5G smartphones in emerging countries, and steady premium smartphone sales in mature markets. Samsung’s diverse product lineup helped it grow shipments and revenue, while Apple maintained strong revenue despite a slight shipment dip caused by inventory and competitive challenges. The premiumisation trend is expected to continue, offering exciting opportunities for innovation and growth in the smartphone industry.
[1] TechCrunch, Q2 2025 Smartphone Market Report [2] IDC, Q2 2025 Smartphone Tracker [3] Strategy Analytics, Q2 2025 Smartphone Report [4] Samsung, Q2 2025 Earnings Report
- The growth in smartphone revenue was fueled not only by premium devices like the Samsung Galaxy S25 series, but also by the demand for affordable 5G smartphones, as reported in the TechCrunch, IDC, Strategy Analytics, and Samsung earnings reports.
- The worldwide smartphone market witnessed a rise in the global average selling price of smartphones, particularly in the second quarter of 2025, driven by the demand for flagship devices and innovative technologies like GenAI smartphones and foldable form factors, as suggested in the TechCrunch, IDC, and Strategy Analytics reports.
