Globally Acclaimed Annual Awards Event Highlights Exceptional Marketing, Advertising, and Sales Technological Achievements on a Global Scale
August 15, 2024, NEW YORK - In a significant recognition of its leading role in the industry, Rakuten Advertising, a renowned global affiliate marketing network, has been awarded the esteemed title of "Best Performance Marketing Solution" at the seventh annual MarTech Breakthrough Awards. The ceremony, organized by MarTech Breakthrough, a reputable market intelligence organization, aims to honor the most outstanding innovations in the expansive marketing technology landscape.
Key Takeaways:
- Rakuten Advertising's innovation and expertise have earned it a prominent position in the performance marketing industry.
- Affiliate Intelligence, a cutting-edge solution by Rakuten Advertising, employs AI-driven insights to revolutionize affiliate marketing strategies for advertisers and publishers.
- MarTech Breakthrough's recognition underscores Rakuten Advertising's relentless pursuit of setting new benchmarks in performance marketing through advanced technologies and strategic insights.
Redefining Performance Marketing
In an era where digital marketing's pace and complexities are on an unabated surge, Rakuten Advertising stands out with its pioneering solutions that reshape performance marketing. The MarTech Breakthrough Awards program, which highlights exceptional leadership and innovation, spotlights Rakuten Advertising's role in revolutionizing the performance marketing sector by driving innovation and excellence amidst the crowded field of marketing, sales, and advertising technologies.
Melding AI and Marketing Expertise
Rakuten Advertising's accolade as the "Best Performance Marketing Solution" is a testament to more than just its technological prowess. Steve Johansson, Managing Director at MarTech Breakthrough, applauded the company for raising the bar in reporting and optimization, underscoring its market-savvy approach that combines strategic expertise with advanced technologies. The company's Affiliate Intelligence leverages AI and sophisticated technologies to deliver actionable insights that far exceed traditional methodologies. This forward-thinking approach empoweres advertisers and publishers to integrate affiliate marketing more effectively into their overall marketing strategy.
Empowering Strategies through Advanced AI
Through its innovative approach, Rakuten Advertising has developed innovative tools such as the Audience Engine, which harnesses publisher first-party data and AI to provide industry-specific solutions. The Partnership Discovery solution, another noteworthy development, is a harmonious blend of human and artificial intelligence to identify high-potential publisher partners. Additionally, Rakuten Advertising's Insights & Analytics Portal offers AI-based forecasting, measurement, and data tools to enable advertisers and publishers to achieve and surpass their campaign objectives more effectively.
Nick Stamos, CEO of Rakuten Advertising, expressed gratitude for the recognition, reiterating the company's commitment to providing cutting-edge solutions and anticipating industry needs through strategic partnerships and advanced technologies.
A Global Pacesetter in Affiliate Marketing
Rakuten Advertising boasts a expansive global network intended to yield optimized performance for both advertisers and publishers. By seamlessly integrating AI, data, and human intelligence, Rakuten Advertising unlocks the full potential of affiliate marketing, fostering mutually beneficial relationships, and driving engagement, sales, and loyalty.
For more information on Rakuten Advertising's award-winning performance solutions, visit their official website at www.rakutenadvertising.com.
About Rakuten Advertising
As a trailblazer in advertising solutions, Rakuten Advertising connects top-tier brands with highly engaged audiences, guiding them from the initial impression to the final sale. The company leverages state-of-the-art technology and an extensive partner network to craft data-driven strategies and ad experiences that resonate with consumers. As a subsidiary of Rakuten Group, Inc., Rakuten Advertising embodies the innovation and excellence that has long defined its parent organization. With headquarters in San Mateo, California, and offices worldwide, Rakuten Advertising remains a driving force in the evolution of the advertising industry. To learn more, visit www.rakutenadvertising.com.
- Rakuten Advertising's revolutionary approach to affiliate marketing, combining strategic expertise and advanced technologies, has earned it recognition as a leading innovator in the finance and business sectors, particularly in performance marketing.
- In the realm of digital marketing, Rakuten Advertising stands at the forefront, utilizing cutting-edge AI and technology to empower advertisers and publishers with strategic insights, driving growth and success in affiliate marketing, sales, and advertising.
