Google Ads API Users to See More Frequent Updates in 2026
Google Ads API users are set for a significant change in 2026. The tech giant has announced a shift to a monthly release cycle, promising more frequent news and features. Starting in 2026, Google will roll out four major releases annually, up from the current three. Each major release will be supported for a full year. The exact date of the first major update remains unconfirmed. The new schedule will also include several minor releases, ensuring users have access to regular improvements and changes. Google has adjusted sunset schedules to minimise version migrations, making the transition smoother for users. With the new release cycle, Google Ads API users can anticipate more frequent news and features, with three to four major releases and multiple minor releases planned for 2026. This change aims to provide users with more frequent access to new tools and enhancements.
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