Guide from EvenBet Gaming on Achieving and Maintaining Player Acquisition and Retention Success
EvenBet Gaming, a leading provider in the gaming industry, has unveiled a new resource aimed at helping operators navigate the complex world of online poker. The "Online Poker Room: Complete Marketing Guide" offers a wealth of strategies and insights to successfully market an online poker room.
Dmitry Starostenkov, CEO at EvenBet Gaming, emphasises the social and skill-based nature of poker, and its tremendous value for cross-promotion. He states that "poker is deeply social, requires skill, and has tremendous value for cross-promotion."
The guide covers a full spectrum of tools needed to maintain a loyal player base and promote social engagement within the poker environment. It outlines the importance of user experience improvements, robust back-office features, and strategic promotions.
One key strategy highlighted in the guide is the utilisation of EvenBet's promo engine capabilities. This includes offering freebets and customizable rewards tailored to different providers, which are critical for engaging players and incentivizing their participation in games and promotions.
Another important aspect is setting a realistic marketing budget aligned with overall expenses and creating detailed customer personas based on demographics, location, and betting preferences. This helps tailor marketing campaigns effectively to the target audience.
Starting with digital marketing is recommended for brand building and customer acquisition. This includes offering valuable informational content like poker tips, updates, and possibly live streaming to maintain user engagement and build community around the poker platform.
The guide also stresses the importance of establishing a reliable customer support system. Promptly resolving user issues helps maintain a good reputation and trust, especially in the online gambling environment where financial transactions occur.
Content marketing through blogs, podcasts, and participation in exhibitions or events supports sustained interest and authority in the market. EvenBet's marketing guide suggests providing expert articles, updates on poker software launches, and participation in events or exhibitions to keep the poker community engaged and informed.
In summary, EvenBet Gaming’s marketing guide combines technology-driven platform enhancements, targeted digital marketing strategies, robust operational tools, and strong customer engagement as fundamental pillars for a successful online poker room. They advocate for aligning marketing spends with clear goals, understanding the player base deeply, enriching the user experience continuously, and maintaining high operational standards to build and retain a loyal poker community.
The guide was developed by EvenBet's executive team, including CEO Dmitry Starostenkov, Chief Customer Success Officer Ekaterina Nebogina, and Head of Product Marketing Julia Panina. It is informed by EvenBet's extensive global experience supporting poker operations across more than 40 markets. The guide reaffirms EvenBet's dedication to delivering genuine insights into industry matters.
Operators in territories facing challenges such as high player acquisition costs, complex payment infrastructures, and increasing competition will find this guide particularly useful. The guide reveals that up to 20% of poker players can be converted into sportsbook users, and up to 15% of poker players can be converted into casino players, offering significant potential for cross-selling to other verticals.
With this comprehensive guide, EvenBet Gaming continues to demonstrate its commitment to helping operators elevate their poker offering and succeed in the competitive online gaming market.
The guide, developed by EvenBet's executive team, delves into the utilization of technology in the business domain, specifically focusing on the integration of EvenBet's promo engine capabilities in finance management for the creation of personalized rewards to engage players.
This extensive marketing guide also underscores the importance of strategic partnerships, as it reveals that up to 20% of poker players can be converted into sportsbook users, and up to 15% of poker players can be converted into casino players, offering significant potential for cross-selling to other verticals in the technology sector.
