In Japan's compact camera market, Kodak surpasses Fujifilm in sales, yet trails in generating overall revenue.
Top-Selling Compact Cameras in Japan for June 2025
In the competitive world of compact cameras, the Kodak PIXPRO FZ55 has emerged as the market leader in terms of unit sales in Japan, according to recent data. The FZ55, with an average price of around ¥20,500, accounts for an impressive 11.8% of the market share.
Following closely behind is Panasonic's Lumix TZ99, which boasts an outstanding optical zoom of 24-720mm equivalent. This versatile mid-range champion caters to shooters seeking versatility without breaking the bank. The Lumix TZ99 holds a 7.3% market share.
Rounding out the top three is another Kodak model, the PIXPRO FZ45, which has a 5.3% market share.
Here's a breakdown of the top-selling compact cameras in Japan as of June 2025:
| Rank | Compact Camera Model | Brand | Market Share % | Avg. Price (¥) | Release Date | |-------|----------------------------|-----------|----------------|----------------|--------------| | 1 | PIXPRO FZ55 | Kodak | 11.8 | 20,500 | Aug 2022 | | 2 | Lumix TZ99 | Panasonic | 7.3 | 59,600 | Feb 2025 | | 3 | PIXPRO FZ45 | Kodak | 5.3 | 18,600 | Nov 2021 | | 4 | Lumix TZ80 | Panasonic | 4.3 | 39,800 | - |
It's worth noting that while Kodak leads in unit sales, Panasonic and Fujifilm rank higher in sales value. The Panasonic Lumix ZS99, for example, offers an excellent balance of power and affordability.
In the overall camera sales rankings, including mirrorless and interchangeable lens cameras, Fujifilm models dominate the top positions for June 2025. However, these are mostly interchangeable lens cameras rather than compact fixed-lens models.
Photography isn't just about high-end gear - capturing powerful images comes down to the photographer's eye, not megapixels or sensor size. Great photography is about creativity and vision. Consumers appear more inclined to choose affordable options over high-priced niche cameras, as evidenced by the success of the Kodak PIXPRO FZ55.
[1] MapCamera Retailer Data [2] Unspecified Source [3] Camera and Imaging Products Association (CIPA) Sales Data [4] Fujifilm Press Release
- The Kodak PIXPRO FZ55, the top-selling compact camera in Japan for June 2025, comprises 11.8% of the market share and retails at approximately ¥20,500.
- Second in line is Panasonic's Lumix TZ99, featuring an impressive optical zoom of 24-720mm equivalent, holding a market share of 7.3%.
- The Kodak PIXPRO FZ45 rounds out the top three, boasting a 5.3% market share and an average price of ¥18,600.
- The compact camera ranking changes when sales value is considered, as Panasonic and Fujifilm rank higher due to their pricier models.
- The Panasonic Lumix ZS99 offers a balance between power and affordability, popular among consumers.
- The competitive world of compact cameras extends to tutorials, techniques, and reviews on camera gadgets and technology, helping users make informed choices.
- While Kodak leads in unit sales, Fujifilm has taken the top positions in overall camera sales due to their interchangeable lens cameras.
- Successful photography lies in the union of technology and the photographer's unique vision, as evidenced by the popularity of consumer-friendly cameras like the Kodak PIXPRO FZ55.
