Indian perfume company Fraganote successfully secures $1 million in funding; founder expresses a desire for India to establish its own renowned fragrance empire.
Fraganote Fragrances, an innovative Indian fragrance brand, has recently secured $1 million in a pre-Series A funding round led by Rukam Capital. The brand, co-founded by Garima Kakkar and Arjun Anand, aims to become an iconic, modern, and accessible luxury fragrance brand, rooted in Indian culture but with global appeal.
The funds raised will be utilised to expand Fraganote's fragrance portfolio, introduce new scent-forward formats, and launch offline retail pilots and immersive brand experiences. The brand also plans to strengthen its supply chain and fulfilment capabilities to enable pan-India distribution, further solidifying its presence in the Indian market.
Fraganote's perfumes, such as Baked Vanilla, Drunken Cake, and Beach Holiday, have found a following among younger, brand-aware customers in India. The brand's unique approach to developing fragrances that reflect contemporary Indian lifestyles and preferences has resonated with its target audience.
Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, expressed excitement about backing Fraganote due to its creative distinctness, operational discipline, and long-term scalability. She believes that the brand's focus on catering to a new generation of consumers who view brands as communities will enable it to thrive in the competitive market.
In addition to strengthening its online presence, Fraganote will invest in integrated omnichannel touchpoints, including strategic partnerships and pop-up activations, to enhance consumer engagement and discovery. This approach will allow the brand to create immersive and memorable experiences for its customers, further solidifying its position in the market.
The funding round is significant as it occurs during a period of strong growth in India's perfume market. According to projections, the market is expected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. Fraganote's strategic moves position it well to capitalise on this growth and establish itself as a leading player in the Indian fragrance market.
Garima Kakkar, co-founder of Fraganote Fragrances, emphasised the brand's commitment to maintaining its unique identity while scaling up. She stated, "We are excited about this funding round and the opportunities it presents. We will continue to develop fragrances that resonate with our customers and create experiences that reflect our brand values."
With its focus on creativity, operational excellence, and consumer engagement, Fraganote Fragrances is poised for success in the Indian market and beyond. The brand's expansion plans, coupled with its commitment to maintaining its unique identity, make it an exciting player to watch in the fragrance industry.
