Investment made by Poalim Equity in Glassbox confirmed
Israel's leading analytics company, Glassbox, has received a minority investment from Poalim Equity, the investment arm of Bank Hapoalim, Israel's largest financial group. This investment reflects a shared vision between the two entities to equip banks and insurers with the intelligence they need to meet rising expectations for trust, speed, and personalization in digital engagement.
Glassbox, a digital experience analytics provider for financial institutions, has been a long-standing client of Bank Hapoalim, using the platform to optimize digital engagement and better serve its clients. The investment by Poalim Equity, along with the support of existing investors Discount Capital, Susquehanna Growth Equity (SGE), and Alicorn, will continue to support the growth of Glassbox.
Following the investment, Glassbox is focusing its latest innovation and AI solutions development on accelerating AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities designed specifically for banks and insurers. This funding enables Glassbox to expand its product roadmap by enhancing AI-driven digital experience analytics, helping financial institutions transform digital customer journeys, reduce friction, and detect risk signals earlier.
Key elements of Glassbox's AI innovation include AI-powered behavioral analytics, which leverages deep AI models to understand customer actions, segment behaviours, and personalize experiences. Fraud prevention employs AI to detect suspicious activity in real time, reducing financial risk. Real-time decision-making integrates AI-based insights into live digital journeys to optimize interactions instantly. Democratized insights, provided through tools like Glassbox Insights Assistant (GIA), accelerate response times and proactive engagement by offering conversational AI summaries and session-level replay insights to various teams (product, marketing, compliance).
Alex Assim, Chairman of Glassbox, stated that "Glassbox has a uniquely deep understanding of the needs and complexities of financial institutions." Etai Kramer, Managing Director and Head of Alternative Investments & Investment Banking at Poalim Equity, stated that they believe Glassbox's technology will transform how financial institutions understand and serve their customers.
The ability of Glassbox to innovate responsibly and strategically, especially in the age of AI, makes them a rare asset in the enterprise software space. The investment marks a new chapter in the partnership between Glassbox and Bank Hapoalim, and Poalim Equity's involvement in the company's growth. The investment will accelerate the development of advanced analytics and AI solutions by Glassbox, directly supporting the expansion of its product roadmap.
This strategic focus reflects a shared vision between Glassbox and Poalim Equity to equip financial institutions with intelligence that meets growing demands for trust, speed, and personalization in digital engagement. The investment by Poalim Equity signifies a commitment to the shared vision of advancing innovation in financial services.
This is the first capital raise by Glassbox since Alicorn took the company private in May 2024. The investment marks a significant milestone for Glassbox, as they continue to drive innovation in the financial services sector.
In summary, Poalim Equity's investment in Glassbox centers on deploying advanced AI analytics solutions tailored for financial services to improve customer experience, reduce fraud, and enable real-time, data-driven decisions. This investment will support Glassbox's expansion and further solidify its position as a leading player in the digital experience analytics space for financial institutions.
Glassbox, with the received investment from Poalim Equity, is now focusing on developing AI solutions to enhance AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities for banks and insurers, thereby transforming digital customer journeys and reducing risk. The strategic partnership between Glassbox and Poalim Equity aims to equip financial institutions with the intelligence they need to meet rising expectations for trust, speed, and personalization in digital engagement, directly supporting the advancement of innovation in financial services.
