Jaguar's rebranding has successfully captured my interest, primarily due to the Type 00's impressive display at Paris Fashion Week.
Jaguar's Bold and Vibrant EV GT: The Jaguar Type 00
Jaguar has unveiled its latest electric vehicle (EV) concept, the Type 00, a car that is turning heads with its unique design and vibrant French ultramarine paint job. This EV GT, reminiscent of the Tesla Cybertruck, is expected to be a divisive vehicle due to its distinctive appearance.
The Type 00 features brass ingots behind the front wheel arches, adding an industrial touch to its overall design. The vehicle's design is described as bold, fresh, and standing out from other cars with its super minimal silhouette and sheer size. The butterfly doors, while not expected to be present in the production model GT set for release later this year, are noted to look incredible.
The Jaguar rebrand, which transitioned the British carmaker to electric vehicles, was one of the most controversial of last year. However, the unveiling of the Type 00 concept car is now winning over critics. The Type 00 was previously displayed at Miami Art Week 2024 in London Blue and Miami Pink variations, and more recently, it was used as a taxi during Paris Fashion Week, transporting guests such as Barry Keoghan, Jamie Dornan, and Zoë Saldaña.
Jaguar is pitching its brand between art, fashion, and tech, aiming to make luxury EVs work and potentially create an iconic car. The company is planning to open its first new 'curated brand store' in a city, further emphasising its commitment to this new direction.
The Type 00's design is compared to a Rolls-Royce that dropped a pill at a cyberpunk-themed club in the 80s, or a huge pre-War GT that has mutated and evolved after doses of radiation. It is also described as audacious, stopping people in their tracks. The Type 00's design proves that minimalism doesn't need to be boring; it can be stunningly vibrant.
In contrast, the Tesla Cybertruck is facing criticism with desperate incentives and a sales pitch on the White House lawn. Meanwhile, the Volvo AI advert has a terrible look.
It's worth noting that Jaguar currently does not have any cars for sale. However, with the success of the Type 00 concept car, it seems that the future of Jaguar's electric vehicles is looking bright. The Type 00 does not have a rear window, as cameras are used for rear visibility. Its interior is described as just as sharp and minimalist.
In 2025, at the Paris Fashion Weeks, the person employed with the Jaguar Type 00 as a taxi was not publicly disclosed, and the specific event locations served have not been detailed in available information.
One designer has 'fixed' the Jaguar logo, but the meaning behind the Hyundai logo remains a surprising mystery. The Jaguar rebrand, initially met with criticism, is now being compared to Tesla's EVs, specifically the Cybertruck.
As Jaguar continues to push the boundaries of automotive design, the Type 00 concept car is a testament to their ambition to create an iconic, luxury electric vehicle that appeals to both art and tech enthusiasts.
