Japan's Beer Crisis: Cyberattack Threatens Nationwide Super Dry Shortage
Japan's leading brewer, Asahi, is grappling with a severe cybersecurity crisis as hackers target the company, threatening a nationwide shortage of its best-selling Super Dry beer. The cyber attack has disrupted order and shipment management, leaving retailers and consumers scrambling.
Last year, Asahi sold a staggering 73 million cases of Super Dry in Japan alone. However, the company is now facing an unprecedented challenge. Days away from running out of the popular beer, Japan's supermarkets are bracing for a shortage within two to three days. The situation is so dire that Asahi's food products are expected to deplete within a week.
The cyber attack, which has not compromised customers' personal data, has led to a suspension of Asahi's order and shipment management. While manufacturing operations in Europe remain unaffected, the hack has caused significant concern. It follows a similar incident at Marks & Spencer in April, which left shoppers unable to buy clothing online for weeks. Asahi's management and external cybersecurity specialists are working tirelessly to restore IT systems and management operations under the leadership of Atsushi Katsuki, the president and CEO.
The responsibility for resolving the crisis lies with Asahi's management and cybersecurity specialists. The estimated £300million in lost profits due to the M&S hack serves as a stark reminder of the potential financial impact of such cybersecurity incidents. Asahi's swift response is crucial to mitigate the shortage and restore consumer confidence in the brand.
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