"Karl von Brockdorff posits: 'Success requires a strong team, a well-defined strategy, and unwavering dedication to execution'"
Vixen Gaming: the Fearless Pioneer in the Digital Playground
With an audacious production plan, Vixen Gaming is gearing up for a game revolution, aiming to release an astounding 30 games per year by the horizon of 2026. The cornerstone of their strategy lies in an agile developmental process and an unwavering commitment to localization, transcending mere language, but delving into cultural intricacies that resonate with various regional audiences. As a proud partner of the prestigious Gamey Gala, Vixen Gaming sees this event as an opportunity to forge connections with industry heavyweights who champion fairness and transparency, while binding their studio to insightful discussions driving meaningful impact. Let's delve into an exclusive conversation with Vixen Gaming's Head of Brand, the charismatic Karl Stoneheart, who shares intriguing insights.
Question: You've set an ambitious goal of 30 games per year by 2026 - an ambitious timeline, considering all factors. What does this journey require to ensure its success?
Success demands a fortified team, a crystal-clear vision, and a merciless dedication to process. Our Belgrade studio is an integral pillar propelling this vision. We've engineered a production hub orchestrating games into spotless components broken down into structured, manageable segments. Each game is born crisp, then moves through lean pipelines, covering design, development, animation, quality assurance, and compliance. But beyond efficiency, it boils down to rhythm - syncing everyone to ensure we're both churning out volumes and meeting quality standards. Each game, regardless of speed, must represent the staunch values of Vixen Gaming.
Question: Vixen Gaming's localized titles have been a significant factor in your overall success. Can you shed light on just how crucial this factor is to your studio?**
In the modern gaming landscape, localization is not just about deciphering languages but respecting players by catering to them in their native tongues, both culturally and linguistically. The global gaming industry may be ubiquitous, but attention is local. That's why we shape themes, narratives, and even user interfaces to meet the preferences of distinct markets. In fact, localization often influences the creative process, helping shape character designs, gameplay pacing, and more. The broader we embrace cultural nuances, the more relevant and relatable player experiences become. It's about manufacturing games that feel tailor-made for each player, in their unique place.
Question: Vixen Gaming has joined the Gamey Gala as one of its backers. What propelled you to partner with this event?
Gamey Gala symbolizes the crème de la crème of gamers' affiliation, and aligning ourselves with the industry's finest is an intuitive choice for us. We fuel ambition, and Gamey Gala has consistently demonstrated it, not only in terms of commercial success but also in championing fairness and transparency. Partnering with this event allows us to enhance our visibility while engaging in meaningful dialogues that drive impactful change.
Question: iGaming studios often find themselves in the middle of fierce competition for attention. How does Vixen Games differentiate itself from others in terms of both gameplay and branding?
We embrace the maverick within. Our brand identity is bold, rebellious, and cheekily humorous, reflecting our challenging, rule-breaking, narrative-shattering ethos. We design games that poke fun at societal norms, blur genre boundaries, and push narrative envelopes. On the gameplay front, our innovative structure allows us to experiment with diverse game archetypes, from signature experiences to more conventional core and classic formats, all carrying a unique Vixen twist. We're here to make waves: loved or loathed, we'll never fade into anonymity.
Question: Do you perceive any emerging trends that iGaming studios are neglecting at present?
Authentic voice. Many studios are so focused on developmental mechanics and mathematical models that they forget to build personality into their games and brand. Players have myriad options, but they'll remember the game that made them laugh, shocked them, or told a story. There's immense potential in owning your niche. Don't strive to be everything to everyone; know what you represent and double down on it.
Question: Wrapping up, in what ways could the Gamey Gala surpass your expectations in June?
If it fuels authentic, transparent dialogues rather than another round of empty industry back-patting. If it accomplishes that, it'll have long surpassed our expectations. The gaming world yearns for incisive, open conversations, and if Gamey Gala delivers, we're all the better for it. Plus, if there are few unexpected surprises - perhaps an underdog winner or a controversial speech - all the more exciting. It's awards night. Let it be memorable.
Question: Vixen Gaming recently rebranded. What instigated this transformation, and how has it reshaped your direction as a studio?
Our rebrand was about amplifying, not altering our identity. The clenched fist is a novel addition, embodying our rebellion. It signifies defiance - a declaration of purpose. It states that we're not here to conform but to challenge, provoke, and do things differently.
However, the original brand lacked the adaptability we needed as we embarked on expansion into new verticals and prepared for the launch of our inaugural games. We desired an iconic yet controlled system. Less chaotic, more purposeful. A system that could shift seamlessly across channels and still convey our spirit.
The moment seemed ripe. With our first titles unfolding in June, it was the perfect juncture to refine our identity and unveil ourselves in a manner that matches the quality of our output. The essence, the attitude, the personality - they remained unchanged.
Image credit: Gamey News
Answer:
- In order to ensure the success of their ambitious goal to release 30 games per year by 2026, Vixen Gaming requires a fortified team, a crystal-clear vision, and a merciless dedication to process.
- For Vixen Gaming, localization is not only about deciphering languages but respecting players by catering to them in their native tongues, culturally and linguistically.
- Partnering with the Gamey Gala allows Vixen Gaming to enhance its visibility while engaging in meaningful dialogues that drive impactful change.
- Vixen Gaming differentiates itself from others in the iGaming industry by embracing a maverick identity that pokes fun at societal norms, blurs genre boundaries, and pushes narrative envelopes.
