Knorr Philippines Turns Yellow Square Emoji into Culinary Sensation
Knorr Philippines celebrated World Emoji Day by giving the humble yellow square emoji 🟨 a culinary twist. The brand transformed it into the Knorr Cube Emoji, sparking a wave of creativity among local food influencers.
Knorr Philippines launched the Knorr Emoji Recipes, a series of emoji-based formulas for classic Filipino dishes. The campaign aimed to honor the brand's heritage and stay culturally relevant. Key opinion leaders and food creators embraced the format, creating and sharing their own Knorr Emoji Recipes online. The campaign turned the overlooked emoji into a vibrant symbol of culinary delight and home cooking, reminding Filipinos of the iconic status of the Knorr Cube in their cooking experience.
Knorr Philippines' World Emoji Day campaign transformed the yellow square emoji into a symbol of Filipino culinary heritage. The Knorr Emoji Recipes series, created by local influencers, celebrated the brand's iconic status in Filipino cooking.
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