Kodak surpasses Fujifilm in Japan's compact camera sales, yet falls short in generating the highest revenue in this market.
As of June 2025, the top-selling compact cameras in Japan by unit sales are led by Kodak, with its Pixpro FZ55 as the best-seller. The Pixpro FZ55 alone holds a significant market share of 11.8%, followed by Panasonic's Lumix TZ99 and Kodak's Pixpro FZ45.
Kodak's success in unit sales is noteworthy, but when it comes to revenue, Panasonic and Fujifilm dominate the market. Fujifilm does not appear among the top five in unit sales, but secures strong revenue, ranking just behind Panasonic.
The Panasonic Lumix TZ99, priced around ¥59,600, offers an excellent balance of power and affordability, catering to shooters seeking versatility without breaking the bank. On the other hand, the Fujifilm X-Half, X100VI, and X-M5, though not top in unit sales, are premium models that contribute significantly to Fujifilm's strong revenue performance.
The Panasonic Lumix ZS99, with an unmatched optical zoom of 24-720mm equivalent, excels in both unit sales and sales revenue, making it a versatile mid-range champion.
In the broader camera market in Japan, Fujifilm dominates the sales rankings for premium and mirrorless cameras. Sony dominates the mirrorless market, while Canon reigns for DSLR sales in Japan H1 2025.
Despite the popularity of high-end cameras, consumers appear more inclined to choose affordable options over high-priced niche cameras. Kodak's affordable and user-friendly models are gaining impressive ground in the camera market.
Great photography is about creativity and vision, not just expensive equipment. The Panasonic TZ99 and Kodak's Pixpro FZ55 are prime examples of cameras that deliver excellent results without the hefty price tag.
| Rank (Unit Sales) | Brand | Model | Market Share (%) | Avg. Price (¥) | Release Date | |-------------------|----------|-----------------|------------------|----------------|---------------| | 1 | Kodak | Pixpro FZ55 | 11.8 | 20,500 | Aug 2022 | | 2 | Panasonic| Lumix TZ99 | 7.3 | 59,600 | Feb 2025 | | 3 | Kodak | Pixpro FZ45 | 5.3 | 18,600 | Nov 2021 | | 4 | Panasonic| Lumix TZ80 | 4.3 | 39,800 | - |
Brand dominance:
- Kodak leads in unit sales in the compact camera market.
- Panasonic and Fujifilm dominate revenue sales, with Fujifilm especially strong in premium camera segments in Japan.
- Kodak's leadership in unit sales of compact cameras highlights an intriguing shift in consumer preferences for affordable and user-friendly models.
- Panasonic, on the other hand, excels in both unit sales and revenue, particularly with the Lumix TZ99, which offers an impressive balance of power, affordability, and versatility.
- Fujifilm, though not a top contender in unit sales, displays a strong revenue performance with premium models like the X-Half, X100VI, and X-M5.
- The Panasonic Lumix ZS99, with its remarkable 24-720mm equivalent optical zoom, stands out as a versatile mid-range champion, performing well in both unit sales and revenue.
- In the broader camera market, Fujifilm dominates the sales rankings for premium and mirrorless cameras, while Sony dominates the mirrorless market and Canon leads in DSLR sales.
- It's worth noting that consumers seem more inclined to choose affordable options over high-priced niche cameras, with brands like Kodak gaining ground in this competitive landscape.
- When it comes to great photography, it's not just about the expensive equipment; cameras like the Panasonic TZ99 and Kodak's Pixpro FZ55 are prime examples of budget-friendly models delivering excellent results.
- Lastly, technology and gadgets like cameras continue to evolve, with new techniques, lenses, sensors, and focus systems revolutionizing the field of photography.
