Launches New Mobile Street Game Series: Rise & Hustle Introduces Urban Gaming Adventure
Rise & Hustle, a groundbreaking mobile gaming operator, has announced its plans to expand its reward-based gaming platform beyond Nigeria, targeting Kenya and Ghana for completion by the end of 2025.
Founded by Anthony Broadhurst and Josh Jones, the company is flipping the script on how value is created for mobile game players. By turning everyday entertainment into real-world rewards, Rise & Hustle aims to create value for an entire generation through its unique gaming model.
The games, running on Rise & Hustle's proprietary platform, are free to play and do not require any financial investment. Gameplay involves squads, leaderboards, status, and real-time tournaments, making the experience engaging and competitive. Players can earn Bucks during gameplay and use them to unlock real-world rewards such as mobile airtime, merchandise, and crypto tokens on the Binance Smart Chain.
Rise Tokens, crypto-backed rewards, are a key component of the platform. These tokens add an extra layer of excitement to the gaming experience, as players can strive to earn more and climb the ranks.
Rise & Hustle is on a path to becoming Africa's most culturally relevant gaming operator. As part of this strategy, the company plans to strengthen collaborations with local mobile networks, pioneering brands, and influencers to accelerate mass adoption in the targeted markets. They will leverage artificial intelligence and local partnerships to customize content and enhance user engagement tailored to regional preferences.
This expansion is not just about geographical growth, but also about building a cultural movement. Rise & Hustle is not just a game, but a platform where players grind together to reach the top through ambition and hustle. The company's mission is to turn time and talent spent on mobile games into real-world rewards, making every moment spent on the platform count.
In a statement, Josh Jones, CEO and co-founder of Rise & Hustle, expressed his excitement about the company's expansion plans. "We are thrilled to bring our unique gaming model to more African markets. Our vision is to create a platform that empowers players and rewards them for their time and talent. We believe that gaming can be a powerful tool for social and economic change, and we are committed to making that vision a reality."
With the launch of a full Real Money Gaming offering imminent, Rise & Hustle is poised to revolutionise the gaming industry in Africa. The company's expansion beyond Nigeria is a significant step towards achieving its goal of becoming Africa's most culturally relevant gaming operator.
[1] TechCrunch. (2022). Rise & Hustle raises $3.5M seed round to scale its tap-to-earn gaming platform across Africa. [online] Available at: https://techcrunch.com/2022/03/10/rise-hustle-raises-3-5m-seed-round-to-scale-its-tap-to-earn-gaming-platform-across-africa/
[2] VentureBeat. (2022). Rise & Hustle raises $3.5 million to bring blockchain-powered gaming to Africa. [online] Available at: https://venturebeat.com/2022/03/10/rise-hustle-raises-3-5-million-to-bring-blockchain-powered-gaming-to-africa/
[3] Africa Business. (2022). Rise & Hustle secures $3.5m seed funding to scale across Africa. [online] Available at: https://www.africabusiness.com/rise-hustle-secures-3-5m-seed-funding-to-scale-across-africa/
[4] Business Insider. (2022). Rise & Hustle raises $3.5 million to bring blockchain-powered gaming to Africa. [online] Available at: https://www.businessinsider.co.za/rise-hustle-raises-3-5-million-to-bring-blockchain-powered-gaming-to-africa-2022-3
- Rise & Hustle's expansion to Kenya and Ghana by the end of 2025 aims to introduce even more players across Africa to their unique reward-based gaming platform, where they can enjoy smartphone games without financial investment and potentially earn real-world rewards, inclusive of mobile airtime, merchandise, crypto tokens, and Rise Tokens.
- In anticipation of their full Real Money Gaming offering, Rise & Hustle, a groundbreaking mobile gaming operator, is extending its ecosystem to incorporate gadgets as a means for players to safely and securely manage their Bucks, Rise Tokens, and other digital assets earned through gameplay.
