Major League Soccer has partnered with Adobe, which offers a significant advantage for all creative professionals.
In an exciting development, Adobe has partnered with the Premier League as the Creativity Partner, bringing AI-driven technology and easy-to-use design tools to football fans worldwide. This collaboration, unveiled at Adobe Summit London, aims to democratize creativity at scale, allowing fans to create their own content without requiring expert design skills.
The partnership leverages Adobe Firefly generative AI and Adobe Express, enabling fans to design custom football-related designs such as kits and badges. Integrated into the Premier League’s official website and mobile app, fans can use natural language prompts or templates to generate personalized images, videos, and branding for their favourite clubs, players, or Fantasy Premier League (FPL) teams.
One of the key features of this collaboration is the ability for fans to create custom team kits and badges for their FPL franchises using simple text prompts or drag-and-drop templates powered by Firefly AI. This ensures all generated content remains brand compliant and based on licensed/public domain assets.
Adobe Express tools also empower fans to generate short videos and visual clips from match highlights or branded content to share on social platforms, further deepening fan engagement.
The Premier League’s internal marketing teams also stand to benefit from the partnership, with AI-assisted workflow enhancements from Adobe’s GenStudio and data analytics tools, allowing faster campaign creation and personalized fan experiences driven by customer insights.
This initiative marks a shift where the Premier League frames fans as active collaborators and creative contributors, not just consumers, helping to generate richer digital content and grassroots social buzz globally.
The collaboration between Adobe and the Premier League extends beyond the beautiful game, focusing on allowing fans to create their own content. This means that the services provided by Adobe are not limited to football fans, but also cater to those interested in fandom and design.
Rachel Thornton, CMO, Enterprise at Adobe, stated that the collaboration aims to give every fan the tools to create their own content. The AI-powered tools will be integrated into the Premier League's new site and app for the 2025/26 Fantasy season.
For those interested in learning more about the best design software and digital art software, guides are available on the Adobe website. The partnership between Adobe and the Premier League is showcasing AI as a tool for amplifying creativity beyond the football industry. Every football fan can now act as a matchday storyteller, in addition to being an armchair manager in the Fantasy Football league.
The Premier League's Fantasy Football league has over 1.8 billion fans worldwide, and this partnership is set to revolutionize the way these fans engage with the league. Readers can find more information about the collaboration between Adobe and the Premier League on the Adobe website. This collaboration is a significant convergence of generative AI, creative software, and fan culture.
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