Marketing and fundraising firm with a religious emphasis, Masterworks, has been acquired by technology company, Gloo.
In a significant move, Gloo, a leading technology platform for the faith and flourishing ecosystem, has announced the acquisition of Masterworks, a marketing and fundraising company specializing in Christ-like organizations. This partnership aims to enhance the growth potential of faith-based organizations by combining Masterworks' deep ministry expertise in marketing and fundraising with Gloo's advanced digital technology platform.
The acquisition positions faith-based organizations to thrive in a digitally connected environment. By leveraging combined expertise in ministry insight, marketing, technology, and analytics, these organizations can connect more meaningfully with their communities, deepen donor relationships, and grow more sustainably through improved personalization, strategic media, and analytics capabilities.
Steve Woodworth, founder of Masterworks, will transition to the role of executive chairman of the board, with Bryan Brown, current president of Masterworks, succeeding him as CEO. Scott Beck, CEO at Gloo, expressed excitement about the combination of Masterworks' ministry insight and Gloo's digital infrastructure.
The partnership empowers Masterworks to innovate faster, integrate deeper, and stay true to its Christ-centered values. Masterworks benefits from Gloo's technology infrastructure and capital, increasing its ability to serve clients with greater precision and scale.
For Masterworks, the acquisition brings scale, technology, and mission alignment, enabling it to serve clients with even greater impact. The company has a proven track record of helping Christian nonprofits deepen donor relationships, strengthen brand presence, and optimize fundraising.
The partnership opens new opportunities to serve the more than 100,000 churches and ministry leaders in the Gloo ecosystem. Gloo, based in Boulder, Colorado, serves over 100,000 faith, ministry, and nonprofit leaders.
Scott Beck and Brad Hill, president of Gloo Media Network, will join Masterworks' board of directors. Bryan Brown, CEO of Masterworks, views the acquisition as a defining moment that honors the company's legacy while accelerating its future. Following the acquisition, Masterworks will operate as a wholly owned subsidiary of Gloo.
The press release was issued by Cision PR Newswire, and more information about Gloo can be found on their website, Gloo.com. The original content can be downloaded from prnewswire.com. Steve Woodworth views the acquisition as the start of an exciting new chapter for his company.
This strategic move aligns with both companies' focus on helping faith and flourishing organizations create Kingdom impact, amplifying their shared vision to serve those who serve in these communities. The enhanced growth and sustainability supported by the integration will enable faith-based organizations to accelerate their missions and expand their brand presence effectively.
The acquisition allows faith-based organizations to leverage cloud technology for improved personalization, strategic media, and analytics capabilities.In this partnership, Masterworks gains access to Gloo's infrastructure, allowing for faster innovation and greater precision in serving clients.
