Master the art of maintaining users in gaming and digital realms through dynamic interaction
On Thursday, September 15, 2022, at 2:00 PM Eastern Daylight Time, an intriguing event is scheduled. Titled "RTE (Real-Time Engagement) use cases in games and interactive media," the session will be presented by Jona Barcelo and Pat Finlayson from Agora's product team.
Patricia Finlayson, a Senior Product Marketing Manager at Agora, is known for her superb track record of success in driving revenue growth across EMEA markets through innovative marketing strategies. Jona Barcelo, a Senior Product Manager at Agora, specialises in gaming, interactive media, and the metaverse. Jona's geeky ramblings may occur spontaneously, but his insights into the gaming and interactive media world are invaluable.
The session will draw insights from examples across the industry's history, including classic online games and modern metaverses. The team will share their approach to understanding the benefits that RTE technologies can bring to different interactive media systems. The discussion will also cover the communities fostered by RTE technologies.
Common Real-Time Engagement (RTE) use cases in games and interactive media typically focus on enhancing user interaction and retention through dynamic, immediate feedback and social features. These use cases include:
- Real-Time Multiplayer Interactions: Allowing players to engage with each other instantly within games, such as real-time communication, co-op gameplay, or competitive matches.
- Live Leaderboards and Competitions: Updating player rankings and scores instantaneously to foster competition and motivate continued play.
- Instant Feedback and Rewards: Providing users with immediate responses to their actions, such as awarding points, badges, or personalized challenges, which increases motivation and satisfaction.
- Social Features and Collaboration: Enabling in-game chat, collaboration, and social connectivity to build a community and enhance engagement.
- Personalized Experiences: Dynamically adapting game challenges, goals, or content to the user’s behavior and preferences in real time to increase relevance and enjoyment.
- Real-Time Notifications and Events: Pushing immediate updates like events, challenges, or game progress directly to users to keep them engaged and informed.
These use cases align with broader industry practices around real-time gamification, which aim to transform users from passive participants to active, motivated users by leveraging scalable event processing and real-time rule evaluation engines, as described with solutions like PubNub Illuminate that handle backend complexities for developers.
Patricia, in her personal life, enjoys reading Science Fiction and Fantasy books and playing World of Warcraft and SWTOR. Jona, on the other hand, is often found nerding out over books, going to the movies, or wandering about game worlds.
The event will last for one hour, and it promises to be an enlightening discussion on the business value that RTE driven retention can provide, as well as the transformative power of real-time engagement in games and interactive media. Don't miss out on this opportunity to learn from the experts themselves!
Technology is a key focus for Jona Barcelo, a Senior Product Manager at Agora, who specializes in gaming, interactive media, and the metaverse. The session "RTE (Real-Time Engagement) use cases in games and interactive media" will delve into the benefits that RTE technologies can bring to different interactive media systems, showcasing how technology can drive retention and foster communities.
