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Matomo Analytics Enhances Website User Experience

Matomo helps us understand your behavior on our site. We use this data to improve our services, without compromising your privacy.

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1 min read
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker,...
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker, monitor, keyboard, ball, mouse, scanner and papers are placed. In the left bottom of the picture, we see a table on which electronic goods are placed. Behind that, we see a wall on which charts and posters are pasted.

Matomo Analytics Enhances Website User Experience

This website utilises Matomo, a web analytics service, to enhance user experience and optimise performance. The legal basis for processing user data is consent, as per Art. 6 (1) a) GDPR and § 25 (1) TTDSG. Matomo, developed by Matthieu Aubry in 2007, operates solely on servers managed by 'ITZBund' on behalf of the Federal Statistical Office of the United States.

When you interact with this website, the Matomo script 'matomo.js' is activated. This script generates a unique fingerprint, combining your IP address, visited pages, referrer, duration of stay, and frequency of access. A cookie named 'matomoTracking' is also set to facilitate this process.

Matomo's analysis helps us understand user behaviour, enabling us to improve our website's functionality and content. Your privacy is paramount; no personally identifiable information is collected or stored.

In summary, Matomo's use on this website is based on user consent and ensures anonymous analysis of user behaviour. This helps us improve our services while maintaining user privacy.

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