Meta Urges News Organizations: Collaborate on Refining Our AI Systems
In recent months, some publishers have reported an increase in traffic from Facebook, a trend that could be linked to Meta's renewed interest in news content. However, this has been a tumultuous relationship for the tech giant, with periods of collaboration and conflict.
Meta's approach to news has undergone a shift, as the company has been in discussions with publishers such as Axel Springer, Fox Corp, and News Corp about licensing their articles for use in its AI tools. This marks a change for Meta, which has focused less on news content in recent years.
The company's apparent efforts to license news articles follow Google's reported push to recruit news companies for an AI-related licensing project. Google is aiming to launch a pilot project with around 20 national news organizations.
Meanwhile, AI search firm Perplexity has introduced a new initiative to support publishers in the AI era. The company's revenue sharing program pays publishers when their content is used by Perplexity's Comet browser or AI assistant. Arvind Srinivas, Perplexity's CEO, stated that AI is helping to create a better internet, but publishers still need to get paid, and that the revenue sharing program is the right solution.
However, this initiative has not been without controversy. Nikkei and the Asahi Shimbun newspaper sued Perplexity for using their published work without consent, one day after the company announced its revenue sharing program.
Meta's decision to give less priority to news has caused many publishers' Facebook traffic to drop. After forging multimillion-dollar deals to include stories from outlets like the WSJ and New York Times in its News tab, Meta announced in 2022 that it would stop paying publishers.
A Google spokesperson stated that they are exploring and experimenting with new types of partnerships and product experiences, but are not sharing details about specific plans or conversations at this time. The Wall Street Journal reported this information on September 18, 2023.
As the AI landscape continues to evolve, it remains to be seen how these developments will impact publishers and the news industry as a whole. The need for publishers to be compensated for their content used by AI firms is clear, and initiatives like Perplexity's revenue sharing program and Google's AI-related licensing project aim to address this need. However, the legal challenges faced by these companies underscore the complexities of navigating the intersection of AI and news content.
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