Microsoft's Free, Ad-Supported Cloud Gaming Service Set to Revolutionize Accessibility
Microsoft is set to revolutionize gaming with a free, ad-supported cloud streaming service for Xbox users. The tech giant is exploring various approaches, including limited playtime and pre-game ads, to make gaming accessible to all.
The service, initially launching as a beta for Xbox users across consoles, PCs, handheld devices, and the web, will allow gamers to stream their owned games and select Free Play Day titles. Retro titles will also be supported, adding a nostalgic touch.
Microsoft aims to expand its Xbox Cloud Gaming service, which is already available on TVs and cars, to support 1440p resolution for certain titles. This move promises a more immersive gaming experience on various devices.
However, Microsoft's pricing strategy has faced criticism recently. The company increased the prices of Xbox consoles and Xbox Game Pass subscriptions by up to 50% in the US. This has sparked mixed reactions among gamers.
The free, ad-supported Xbox Cloud Gaming service is set to begin internal testing on October 3, 2025, with a public beta and full launch planned in the coming months. This move by Microsoft could significantly impact the gaming industry, making high-quality gaming experiences more accessible to a wider audience.
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