N Brown Partners with True Fit to Revolutionize Fashion Fitting
N Brown, a leading UK digital retailer, has teamed up with True Fit to revolutionise its approach to fashion. The partnership aims to deliver better fitting products and enhance the customer experience across its brands, including JD Williams, Simply Be, and Jacamo.
N Brown is committed to size inclusivity, serving customers up to size 20 and beyond, as well as catering to an older demographic. The company is now leveraging True Fit's solutions to provide personalized fit and style recommendations. True Discovery™ uses hyper-personalized style and fit preferences, transactional data, and product attributes to offer tailored product recommendations. Meanwhile, True Confidence™ provides personalized fit ratings and size recommendations based on each customer's unique body shape and preferences.
Adam Warne, Chief Information Officer at N Brown, believes that data-driven customer insight and personalization are crucial for operational efficiencies and improved customer experience. True Fit's True 360™ solution will enhance N Brown's 360-degree view of the customer, enabling new levels of artificial intelligence for CRM. Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, is excited about the partnership, aiming to instill consumer confidence and loyalty.
Through this partnership, N Brown will integrate True Fit's solutions across its portfolio of fashion brands. The company hopes to improve product selection, design, and sustainability efforts, ultimately increasing customer confidence and satisfaction in its size-inclusive range.
Read also:
- Accelerated Expansion of OCR Technology Market at a Rate of 15.5%
- Rapid growth witnessed by Dinesh Pandey's business empire over the past two years, with a notable 60% expansion in the retail sector.
- Understanding AI's Impact in Fashion Shopping Environments: 10 Insights You Won't Want to Miss
- Tetra Pak Showcases Made-in-India Innovations at IICE 2025
