Navigating the peak of Zen.ru: A guide for accessing Zen.ru's highest echelons.
Zen News and the Far Eastern Media Summit: A Look at the Russian Platform and Annual Event
Zen News, a Russian platform for creating and consuming content, processes approximately 130,000 news items daily from all over Russia. This platform values original, audience-important news, and the appearance of news in the top of Zen News depends on timeliness, citability, and the quality of the headline.
Held annually since 2014, the Far Eastern Media Summit is a significant event in the media industry. Organised by the Primorsky branch of the Union of Journalists of Russia, the NGO "Foundation for the Development of Social Initiatives", with the support of the Government of Kamchatka Krai, mobile operator T2, and the network of information agencies PrimaMedia, the summit brings together representatives of regional and federal media, government bodies, and business.
The summit is known for its large-scale forum, which takes place across different locations in the region each year. In April of this year, the event was held in Birobidzhan, while June 2024 saw it taking place in Yuzhno-Sakhalinsk. The upcoming event is scheduled for July 24 and 25 in Petropavlovsk-Kamchatsky, Russia.
One of the highlights of the Far Eastern Media Summit is the master class titled "How to Work in Zen News". This year, the master class was held during the summit, with Ivan Makarov, the head of the media relations group of Zen News, as the main speaker. However, our search results do not contain information about Ivan Makarov's tips for writing effective headlines for news articles on Zen News.
While we don't have specific guidance from Ivan Makarov or Zen News on headline writing, there are common best practices to consider. Headlines should be short, ideally no more than 80 characters, and should provide both an informational headline for ranking and a clickable one for attention. Most importantly, they should be relevant and engaging to the audience.
For the latest news from PrimaMedia, you can follow the Telegram channel PrimaMedia.Primorye, which provides the first and fastest news from PrimaMedia, or check out their content on VKontakte. The Youth Media Summit, a separate event focused on educational and patriotic events for young people and students entering the media sphere, was held in November in Vladivostok.
In conclusion, the Far Eastern Media Summit and Zen News continue to play significant roles in the Russian media industry, providing a platform for discussion, learning, and the sharing of news. While we await specific headline writing advice from Ivan Makarov and Zen News, the general best practices for writing effective headlines remain relevant and valuable.
- During the Far Eastern Media Summit, a master class titled "How to Work in Zen News" was held, demonstrating the integration of technology in the Russian media industry.
- In the quest for engaging content, the use of social-media platforms, such as Telegram and VKontakte, is paramount for spreading news from PrimaMedia, and entertainment comes into play through creating catchy headlines following best practices in digital journalism.
