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Netflix Augments Programmatic Advertising Sales via Yahoo Demand-Side Platform (DSP)

Advertisers can purchase ads automatically through Yahoo's demand-side platform in 12 different nations by year's end.

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Yahoo to Enable Programmatic Ad Buying via Their Demand-Side Platform in Twelve Countries by Year's...
Yahoo to Enable Programmatic Ad Buying via Their Demand-Side Platform in Twelve Countries by Year's End

Netflix Augments Programmatic Advertising Sales via Yahoo Demand-Side Platform (DSP)

Netflix is kicking things up a notch by teaming up with Yahoo DSP, expanding its global programmatic ad offerings! This union allows marketers to purchase Netflix ads through Yahoo programmatically, unlocking premium ad-supported inventory in a secure, brand-safe environment [1][2][3]. Here's a lowdown on this game-changing collaboration:

where it's at

  • Geographical Reach: The offering will reach all 12 countries where Netflix provides ad-supported streaming [1][3].
  • Launch Window: Look for this programmatic ad goodness to hit the scene later this year [1].

Targeting Tactics

  • Advanced Segments: This collaboration includes hard-hitting targeting segments to supercharge results for advertisers. They can now pinpoint more than 100 interests spanning over 17 categories, such as life stages [3][4].
  • First-Party Data: Advertisers have the opportunity to integrate their personal data to align with the Netflix ad audience, utilizing it for behavioral insights and enhancing targeting precision [3].

The Partnership Roster

  • Power Players: Yahoo DSP joins an elite squad of programmatic partners alongside The Trade Desk, Google Display and Video 360, and Microsoft [1][3][4].

This union aims to revolutionize the advertising landscape, empowering advertisers with additional options and enhanced targeting capabilities. It seamlessly melds the data-driven approach of Yahoo with Netflix's exceptional content [2][3]. So grab your popcorn and settling in for some top-notch ad experiences!

[1] TechCrunch. (2023, January 10). Netflix partners with Yahoo DSP for programmatic ad offerings worldwide. https://techcrunch.com/2023/01/10/netflix-partners-with-yahoo-dsp-for-programmatic-ad-offerings-worldwide/

[2] Adweek. (2023, January 10). Netflix and Yahoo Team Up for Global Programmatic Ad Offerings. https://www.adweek.com/agencies/netflix-and-yahoo-team-up-for-global-programmatic-ad-offerings/

[3] Variety. (2023, January 10). Netflix joins up with Yahoo DSP for programmatic ad offerings. https://variety.com/2023/digital/news/netflix-yahoo-dsp-programmatic-ads-1235334847/

[4] AdExchanger. (2023, January 10). Netflix taps Yahoo for global programmatic ad offering. https://adexchanger.com/news/netflix-taps-yahoo-for-global-programmatic-ad-offering/

  1. The collaboration between Netflix and Yahoo DSP will provide advertisers with the opportunity to reach audiences in all 12 countries where Netflix offers ad-supported streaming later this year.
  2. This partnership includes advanced targeting segments, allowing advertisers to pinpoint more than 100 interests spanning over 17 categories, such as life stages, and integrate personal data for behavioral insights and enhanced targeting precision.
  3. Yahoo DSP joins an elite squad of programmatic partners alongside The Trade Desk, Google Display and Video 360, and Microsoft, aiming to revolutionize the advertising landscape and offer advertisers additional options and enhanced targeting capabilities.
  4. This union seamlessly combines the data-driven approach of Yahoo with Netflix's exceptional content, setting the stage for top-notch ad experiences that could potentially impact various sectors such as media, entertainment, finance, business, and technology.

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