Netflix planning expansion of immersive user experiences
Netflix is set to produce more interactive content, following the success of the Black Mirror episode Bandersnatch. This announcement was made by Todd Yellin, Netflix VP of product, at the FICCI-Frames media and entertainment conference in Mumbai.
Bandersnatch, a choose-your-own-adventure style episode, was released in December 2018 and has been a hit in India and worldwide. The lead character in this episode attempts to create and launch a video game in the mid-80s, a concept inspired by choose-your-own-adventure novels.
Todd Yellin stated that interactive storytelling is something Netflix wants to focus more on. While specific titles for the new interactive content have not been publicly detailed, Netflix has expressed interest in interactive streaming technologies that allow viewers to influence episode outcomes in real time. This aligns with trends in gaming and transmedia experiences.
The new interactive content from Netflix could range from wacky comedies to romantic stories where the audience gets to make choices. However, there is no specific mention of any new interactive content beyond the announcement of an increased focus on the genre.
Expect more interactive storytelling from Netflix over the next year or two. The platform is producing interactive storytelling shows in the next two years, but the exact titles have not been revealed yet.
The success of Bandersnatch has been a significant factor in Netflix's decision to focus more on interactive storytelling. This move comes after the success of the Black Mirror episode Bandersnatch, which has also been a hit worldwide.
In Bandersnatch, viewers can make key decisions for the lead character, adding a level of engagement that traditional television does not offer. This interactive element has been well-received by audiences, leading Netflix to explore this format further.
As Netflix delves deeper into interactive storytelling, it will be interesting to see how they continue to innovate and engage viewers in new and exciting ways.
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