New shopping app Sune, powered by Qurate, debuts for live shopping experiences
Sune, a groundbreaking video-based mobile shopping app, has been launched by Qurate Retail Group. This innovative platform is designed to emulate the style and success of traditional shopping networks like QVC but with a modern twist, tailored to the influencer economy.
A New Shopping Experience
At its core, Sune offers a video-based shopping experience where users can watch live streams, similar to QVC-style television, but optimised for mobile viewing. Hosts, often influencers, showcase products, creating an engaging and interactive shopping experience.
Embracing Social Commerce
Sune leverages the power of influencers to drive engagement and provide dynamic, live content, tapping into the social commerce trend. By doing so, it aims to connect users with mission-driven brands, offering a platform for live video shopping experiences that resonate with today's socially conscious consumers.
A Focus on Mission-Driven Brands
Sune emphasises products from brands that have social or environmental missions, aligning with growing consumer demand for purpose-driven shopping. This focus sets Sune apart from traditional e-commerce platforms, providing a unique shopping experience that aligns with consumers' values.
Backed by Qurate Retail Group
The backing of Qurate Retail Group, a major retail conglomerate known for its direct-to-consumer and televised shopping platforms, lends Sune significant retail expertise and resources. This partnership ensures that Sune is well-equipped to deliver a high-quality shopping experience.
Qurate's Commerce Ecosystem Expansion
Qurate Retail Group aims to create its own commerce ecosystem with Sune, providing shoppers with a new platform to discover mission-driven brands and their products.
Capitalising on Livestream Shopping Trends
Recognising the growing trend of livestream shopping, particularly among younger generations, Sune is designed to capitalise on this trend. By offering new ways to shop through live and live-like video commerce, Sune aims to appeal to a new generation of shoppers.
Features for Brands and Sellers
Brands can utilise Sune's live studio, remote co-hosting feature, and receive advice on creating videos through the platform. Sellers can manage their product assortment, pricing, shipping costs, and digital storefronts, making it easier than ever to reach a wider audience and potentially increase sales.
A Unique and Personalised Shopping Experience
Sune customises each user's in-app experience based on their purchase history and preferences, providing unique recommendations and filters. This personalised approach ensures that users are presented with products that align with their interests and values.
Connecting Users with Remarkable Products
Sune's mission is to connect users with remarkable under-discovered products from new and emerging brands. Through the platform, brands can showcase their products in a more interactive and engaging way compared to traditional e-commerce platforms.
Digital-Only Programming
The Sune app features digital-only programming such as "Fashion Finds - Style Channel" and QVC's first Spanish-language shows, providing a diverse range of content for users to enjoy.
The Future of Sune
Currently in beta, Sune is still under development and testing. However, with its innovative approach to shopping and focus on mission-driven brands, it promises to be a game-changer in the world of e-commerce.
In conclusion, Sune represents a modern evolution of traditional shopping networks, tailored to digital and socially conscious consumers. By leveraging the power of live streaming, influencers, and mission-driven brands, Sune is poised to revolutionise the way we shop.
Fashion brands with social or environmental missions can showcase their under-discovered products through the Sune app's live studio and interact with users, resonating with today's socially conscious consumers. The AI-powered shopping app Sune, developed by Qurate Retail Group, also offers a TV-like shopping experience on mobile devices, similar to QVC, but with a modern twist tailored for influencer culture. In the future, Sune aims to expand Qurate Retail Group's commerce ecosystem and capitalise on the growing trend of livestream shopping, particularly among younger generations.
