NFTs make a comeback as Illuvium unveils a fresh collection in partnership with G-SHOCK, following the rapid sale-out of Wave 3 Alphas within an hour.
In an exciting turn of events, two iconic brands – Casio's G-SHOCK and Illuvium Beyond – are joining forces to create a unique collaboration. The partnership was initiated by Casio, the company behind the design of the resilient G-SHOCK watches, and Kikuo Ibe, the inventor of the G-SHOCK. Known for its toughness, G-SHOCK was born from Ibe's dream to create a watch that never breaks. On the other hand, Illuvium Beyond is a blockchain-based gaming studio that offers an immersive experience combining collecting, battling, and exploring with decentralised finance and NFTs. Since its debut in 2022, Illuvium Beyond has generated over $12.1 million in revenue and has partnered with major brands like GameStop and Team Liquid. In this collaboration, collectors can purchase digital Illuvitars adorned in G-SHOCK gear during a limited sale window from December 9 to December 22, 2024. Each Illuvitar wears unique G-SHOCK gear with three distinct collectible backgrounds. The collection features six fan-favourite Illuvitars reimagined in G-SHOCK style, including Aapon, Earth Doka, Pho, Flare, Archos, and Lynx. For collectors who purchase 20 or more D1SKs, an exclusive Illuvium x G-SHOCK watch will be available. This limited-edition timepiece is a testament to the partnership and the fusion of two iconic brands. Kieran Warwick, Co-Founder of Illuvium, stated that the collaboration is about bringing something fresh and exciting to the community. Takahashi Oh, Senior General Manager of Timepieces at Casio, echoed this sentiment, stating that the collaboration allows G-SHOCK to integrate into the world of gaming. The Illuvium Beyond x G-SHOCK Wave 3 Collection will be launched on December 9, 2024. For those interested in this unique collaboration, visit illuvium.io to learn more. This collaboration represents the next step in elevating both the Illuvium brand and community, as well as marking a new chapter in G-SHOCK's continued evolution, upholding Mr. Ibe's mantra 'never, never give up.'
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