Nissan introduces a complimentary racing game, reminiscent of old-school Formula E titles.
**Nissan Unveils Nismo Electric Racer Tokyo: A Retro-Inspired Arcade Game**
Nissan, in collaboration with Japanese artist Kentaro Yoshida, has launched its first-ever video game - "NISMO Electric Racer Tokyo." This retro-inspired arcade game, launched in 2025, captures the spirit and excitement of Nissan’s electric racing efforts[1].
The game, designed as a retro-style arcade racer, emphasizes fun and accessible gameplay over realistic simulation, reflecting a nostalgic homage to classic racing games. It focuses on the dynamic and high-energy world of Nissan's Formula E electric racing team, with players reaching virtual speeds of up to 200mph and Mount Fuji and cherry blossom trees visible in the background[1].
Tommaso Volpe, principal of Nissan's Formula E Team, stated that the Formula E Tokyo E-Prix is a major moment for the team and an opportunity to celebrate Japanese heritage. This sentiment is mirrored in the game's creation, which aims to celebrate Japan's legendary gaming culture[1].
The collaboration between Nissan and Kentaro Yoshida was likely inspired by the desire to merge Nissan's cutting-edge electric racing technology with Yoshida’s unique artistic style, bringing a distinctive cultural and visual appeal to the game[1]. This partnership underscores Nissan’s commitment to not only advancing electric motorsport but also promoting it through engaging media that connects with younger, gaming-savvy audiences while celebrating Tokyo’s vibrant culture.
The game features a stylised Nissan Formula E car racing through the streets of Tokyo. Notably, Rowland and Nato both set their own high scores on Nismo Electric Racer Tokyo ahead of the actual E-Prix weekend. Practising on the game before the race helped Nissan driver Oliver Rowland, who subsequently claimed pole position on the grid[1].
Rowland's second-place finish in the Formula E Tokyo E-Prix extended his lead at the top of the drivers' championship table. The game was launched alongside a special promotional video featuring appearances from Nissan Formula E drivers Oliver Rowland and Norman Nato.
Kentaro Yoshida, the game's illustrator, is known for his pastel-toned style, bold line-work, and quirky characters. However, this is his first foray into the world of video game design. Nismo Electric Racer Tokyo is available to play for free on a dedicated website.
In essence, NISMO Electric Racer Tokyo represents a fusion of Nissan’s innovative electric racing spirit with nostalgic arcade aesthetics, aimed at offering fans a new way to experience the thrill of electric racing in a fun and visually striking format[1].
[1] Information sourced from official Nissan press release.
- The NISMO Electric Racer Tokyo game, a collaboration between Nissan and artist Kentaro Yoshida, showcases Nissan's electric racing technology blended with Yoshida's unique artistic style.
- The game, designed as a retro-style arcade racer, features a stylized Nissan Formula E car racing through the streets of Tokyo, offering players an enjoyable and visually appealing way to experience electric racing.
- In the game, players can race on virtual tracks, reaching speeds of up to 200mph, and even set their own high scores, much like Nissan Formula E drivers Oliver Rowland and Norman Nato did ahead of the actual E-Prix weekend.
- Not limited to gaming consoles, Nismo Electric Racer Tokyo is available to play for free on a dedicated website, catering to fans and gaming enthusiasts alike, emphasizing Nissan's commitment to engaging younger audiences and promoting electric motorsport through innovative technology and media.
