Omnicom Media Group's Fuse Agency Expands to Mumbai; Key Appointments Reshape Global Advertising
Omnicom Media Group's Fuse agency has expanded into Mumbai, India, while several key appointments and acquisitions have reshaped the global advertising landscape. Here's a rundown of the latest moves.
Fuse, an Omnicom Media Group agency, has set up shop in Mumbai, India, marking its global entry into the South Asian market. Meanwhile, Jorge Murillo has been named co-chief creative officer at Alma, joining forces with creative partner Pedro Perez.
Lisa Rios has taken on the role of director of brand strategy at Brownstein Group, bringing her expertise to the Philadelphia-based agency. Dentsu has enhanced its influencer marketing capabilities with the launch of Dentsu Influence, a new division dedicated to this growing sector.
At Odaline, Anja Stühmeier and Jonas Kirschstein have stepped into managing partner roles. Stühmeier oversees people and processes, while Kirschstein focuses on business development. Lara Holtfoth has been appointed Head of Marketing & Events at BEST-REISEN, and Malte Busato has joined Von Helden und Gestalten as Chief Client Officer.
Finn Partners has secured two new clients: Fiserv and Mandarin Oriental. Brave Bison, meanwhile, has agreed to acquire Engage Digital Partners in a deal worth £11 million ($13.7 million).
Tara McKenty has joined AKQA Australia as executive creative director, while Emma Tonetti has been hired by Grey as global head of creative management. Culture+ Group has expanded its portfolio with the addition of global branding agency The Ideatelier and the launch of CIEN+ Health.
These strategic moves and appointments signal a dynamic period for the advertising industry, with agencies bolstering their teams and expanding their global reach.
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