Ontario-based Pinnacle partners with CasinoEngine for their North American debut of integrated online casino solutions
EveryMatrix Expands Partnership with Pinnacle, Debuts in North America
EveryMatrix, a leading iGaming software provider, has made its North American debut with the launch of Pinnacle's new casino in Ontario, Canada. This marks the first time EveryMatrix's CasinoEngine platform has gone live in the North American market 1, 2, 4.
The casino, operated by Pinnacle, a renowned tier-1 gaming operator, leverages EveryMatrix’s CasinoEngine platform, a scalable and modular online casino integration solution 1. This strategic move signifies a significant milestone for both companies, as well as demonstrating the growing presence of European technology providers in regulated Canadian online gambling sectors 1.
Stian Enger Petersen, CEO of Casino at EveryMatrix, expressed his excitement about the launch, stating, "This marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time" 1.
Pinnacle, a trusted name in global betting and gaming since 1998, is renowned for industry-best odds, high betting limits, and a "winners welcome" philosophy 3. The partnership expansion includes the use of EveryMatrix's platform, content, and engagement tools to support Pinnacle's ambitions in Ontario 1.
The new launch builds on the two companies' previous collaboration, where EveryMatrix's CasinoEngine productivity platform powered Pinnacle's global casino offering 15. Additionally, the integration will include BonusGuardian, an AI-powered bonus abuse solution, and multiple engagement tools from EveryMatrix's EngageSuite 1.
EveryMatrix, a member of the World Lottery Association (WLA) and European Lotteries Association, is committed to safer gambling and player protection while producing market-leading gaming solutions 2. The company holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania 26.
EveryMatrix delivers iGaming software, solutions, content, and services for casino, sports betting, payments, and affiliate management 2. In September 2023, EveryMatrix became the first iGaming supplier to receive WLA Safer Gambling Certification 2.
As of July 16, 2024, CasinoEngine has surpassed 6 billion monthly game rounds and €6bn turnover 5. The second phase of the launch for Pinnacle Ontario will include the integration of BonusEngine, EveryMatrix's cross-vertical bonusing tool 1.
Pinnacle continues to expand its presence across regulated markets worldwide 3. As a pioneer in esports betting and a leader in customer-centric innovation, the company is poised for success in the Ontario market.
- EveryMatrix's technology, through its CasinoEngine platform, is now being used in North America, specifically in Pinnacle's casino in Ontario, Canada, marking the first time it's available in the North American market.
- EveryMatrix, a company dedicated to safer gambling and player protection, offers iGaming software, solutions, content, and services for casino, sports betting, payments, and affiliate management, and has received WLA Safer Gambling Certification.
- Pinnacle, known for its global betting and gaming since 1998 and industry-best odds, high betting limits, and a "winners welcome" philosophy, is expanding its presence across regulated markets worldwide, including the Ontario market, using EveryMatrix's technology for sports betting and casino offerings.
