Ozone Launches Audience Connection Platform in US, Reaching 205M Americans
Ozone, a leading digital advertising company, has officially launched its Audience Connection Platform in the United States. The platform aims to connect audiences from various online destinations, providing informed, inspired, and entertaining content. Damon Reeve, Ozone's CEO, expressed excitement about this significant expansion.
The Audience Connection Platform combines real-world engagement, creative content, and a deep understanding of audiences to deliver measurable business impact. Ozone's business is built on transparency and consent, as evidenced by a platform-wide audit conducted by PwC last year. The platform provides publishers with essential tools, expertise, and a collective voice to maximize the value of their audience connections.
Ozone's platform will deliver scaled display and video campaigns, complementing the masthead-led commercial solutions of its publisher partners. To achieve this, Ozone has secured new partnerships with prominent US publishers, including Dow Jones' brands, BBC, and New York Post. With these partnerships, Ozone aims to reach nearly 205 million Americans every month, accounting for approximately three-quarters of the country's online population.
The launch of Ozone's Audience Connection Platform in the US, bolstered by strategic publisher partnerships, marks a significant milestone for the company. This expansion allows Ozone to connect a vast audience, providing them with engaging content while delivering measurable impact for its partners. The platform's commitment to transparency, consent, and publisher support positions it well for success in the competitive US market.
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