Partnering with Optimove for Instant Fan Interaction in Real Time
📣 Game-Changing Partnership!
Are You Watching This?!, the mastermind behind Sports Excitement Analytics, has teamed up with Optimove, the titan in Positionless Marketing. This collaboration promises to revolutionize the sports marketing world!
Are You Watching This?!'s technology will empower sports operators and media companies to engage their audience at the most crucial moments of a game. Be it overtime, a no-hitter, or a major upset, their tech knows when the excitement hits the roof and sets off contextual push notifications and personalized campaigns. Optimove's CRM Marketing Hub workflows will help deliver these power-packed interactions.
In addition, Optimove gains access to MetaBet Odds. This feature allows operators and sports media to present live betting lines to their customers. By embedding RUWT?!'s data feed and Meta Odds into their platform, Optimove can offer unprecedented, real-time fan engagement, connecting brands with fans at the moments thatmean the most.
This power couple is now leading the event-driven marketing league, crafting smarter, more intuitive, and meaningful fan experiences across multiple platforms.
Mark Phillip, the founder of Are You Watching This?!, expressed his excitement, stating, "By partnering with Optimove, they can offer their network exceptional engagement opportunities. Our Excitement Analytics tool knows when a sports event becomes unmissable, leading fans to take action - enhancing engagement, loyalty, and revenue."
Adi Dagan, Senior Director of Partnerships at Optimove, shared, "We're pumped to team up with Are You Watching This?! They're leading the charge in real-time sports excitement. Combining their data with our marketing platform brings a new level of contextual, fan-first engagement. Together, we're giving operators the power to tap into the pulsating excitement and transform it into loyal fans and increased lifetime value."
🔰 Key Takeaways:
- Emotion-Fueled Engagement: Are You Watching This?!'s technology identifies and capitalizes on critical moments in live sports, instantly triggering personalized campaigns and push notifications.
- Personalized Engagement at Scale: The integration of RUWT’s engagement tools with Optimove’s platform ensures that marketing communications are tailored to individual fan behaviors and preferences, deepening engagement.
- Live Betting Integration: Optimove leverages MetaBet Odds, offering dynamic betting opportunities for operators and sports media.
- Boosted Fan Loyalty: The partnership creates more memorable fan experiences, designed to increase loyalty and lifetime value for operators and media companies.
- Seamless CRM Integration: The collaboration makes these advanced engagement tools accessible within Optimove’s CRM ecosystem, simplifying deployment for operators and ensuring consistent marketing outcomes.
- Are You Watching This?'s technology, in collaboration with Optimove's CRM Marketing Hub workflows, will deliver personalized and contextually relevant campaigns during crucial moments in sports, aiming to revolutionize sports marketing.
- Optimove's platform will now include MetaBet Odds, a feature that allows operators and sports media to present live betting lines, offering fans an unprecedented, real-time engagement experience.
