Partnership Secured between FDJ United and PartnerMatrix for Intelligent Solutions
FDJ United (OBG), a leading iGaming operator, has partnered with PartnerMatrix Intelligence to optimize its multi-brand affiliate marketing efforts across Europe's regulated markets. This partnership equips FDJ United with a comprehensive, data-driven tracking toolset designed for managing and enhancing affiliate marketing strategies.
The innovative platform offers real-time optimization based on traffic analysis at page and link level across millions of websites worldwide. This enables FDJ United to accurately monitor affiliate campaigns, track earnings, and gather detailed real-time statistics across its various brands.
Multi-brand Management and Advanced Tracking
PartnerMatrix's multi-brand management feature allows FDJ United to handle multiple brands with separate affiliate registrations, customized landing pages, permissions, languages, and payment methods. This flexibility supports operators in tailoring affiliate programs across different markets and regulatory environments.
The platform also offers advanced affiliate tracking and reporting, providing precise, real-time affiliate performance tracking and statistical reports. This helps operators like FDJ United to optimize marketing spend and affiliate recruitment while ensuring transparent, compliant operations.
Uncovering Growth Opportunities
With PartnerMatrix, affiliate managers can easily determine which affiliates and sites perform best. The technology will measure ranking and performance, and identify key areas of growth and optimisation with in-depth reporting tools. The new interface includes a feature called 'Trending Websites', allowing brands to easily spot fast-growing affiliates.
Moreover, PartnerMatrix provides affiliate data traffic insights that reveal the reasons behind first-time deposits (FTDs). This capability empowers FDJ United to make instant actionable decisions and discover new affiliates in any target market.
Regulatory Compliance and Operational Efficiency
For regulated European markets, where strict marketing and affiliate rules apply, using PartnerMatrix Intelligence helps FDJ United maintain adherence to local laws by providing transparent tracking and control mechanisms. This facilitates regulatory compliance, ensuring that FDJ United's affiliate marketing activities remain within the bounds of the law.
The technology is expected to help FDJ United's affiliate teams work more efficiently, discovering new growth areas and saving time and resources. Vahe Khalatyan, CEO of PartnerMatrix, expressed his excitement about working with FDJ United, while Ryan Henderson, Head of Affiliates at FDJ United, found PartnerMatrix a natural choice for their data-driven tracking toolset.
In conclusion, PartnerMatrix Intelligence empowers iGaming operators like FDJ United to scale their affiliate marketing programs across complex, multi-jurisdictional European markets with greater precision, control, and strategic insight, driving sustainable growth and compliance adherence. As part of the EveryMatrix Group, PartnerMatrix continues to lead the way in affiliate marketing technology for the iGaming industry.
Data-and-cloud-computing technology empowers PartnerMatrix Intelligence to offer a comprehensive, real-time tracking toolset for FDJ United's affiliate marketing strategies, providing multi-brand management features and advanced tracking capabilities.
Furthermore, this technology aids FDJ United in uncovering growth opportunities by identifying key areas of improvement, discovering new affiliates, and adhering to regulatory compliance in Europe's regulated markets.
