Polestar 3's exterior color takes the lead in preference
In the world of electric vehicles, Polestar is making waves with its latest offering, the Polestar 3. The launch edition of this sleek vehicle can now be configured, offering consumers a chance to personalise their ride.
The Polestar 3, with its monochromatic colour palette, has won the hearts of the public, though the favourite exterior colour remains unspecified. Maximilian, the design chief at Polestar, prefers contrast in design and believes black does this well. However, he also appreciates colours that are specific to a certain brand, such as British Racing Green and red for Italian brands.
Interestingly, in the configured cars, one exterior colour, though unspecified, tops the chart with a staggering 39 percent. White is considered a colour for Polestar, and in Germany, the most ordered colour of the Polestar 3 is currently black.
Maximilian's top two favourite colours for the Polestar 3 are Space and Snow. The Polestar 3 cars have calm, muted exterior colours with distinct details, such as golden seat belts and valve caps.
Polestar's brand identity is characterised by a monochromatic colour palette, with an emphasis on black, white, and grey. This pragmatic decision was made to stand out in an over-stimulating world, particularly in big cities.
In a collaboration with Abbey Road Studios and Bowers & Wilkins, Polestar has developed a unique in-car listening experience in the Polestar 3, ensuring a harmonious blend of design and sound.
Looking forward, fans can anticipate more curated Polestar colours in the Polestar 3 model year upgrade. With colours such as Jupiter, Snow, Magnesium, Thunder, Midnight, and Space to choose from, the Polestar 3 promises to offer a range of options that resonate with its brand ethos and are appreciated by consumers over more vibrant colours.
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