Print-On-Demand Pioneer, Carlos Ugalde, Interviewed Regarding His Venture, House of Chingasos
In the bustling world of print-on-demand apparel, one brand has made a significant impact - House of Chingasos. Founded by Carlos Ugalde in 2018, this Las Vegas-based company has grown from a side hustle to a thriving business, valued at $3 million.
Born and raised in the Los Angeles area, Ugalde's creative spirit was evident from an early age. His professional journey saw him as a designer and copywriter, a background that would later prove invaluable for his entrepreneurial endeavours. Faced with budget cuts in his field, Ugalde seized the opportunity to venture out on his own, drawing inspiration from his Latino heritage to create a brand that resonates with the culture's humor and heart.
The idea for House of Chingasos came together after Ugalde experimented with various t-shirt ideas. He decided to focus on a brand that was culturally relevant, and the rest, as they say, is history. The brand's core products include t-shirts, streetwear, caps, hoodies, blankets, mugs, and more, all designed to connect Latino-Americans with their culture through inspirational, funny, and heartfelt designs.
Under Ugalde's leadership, House of Chingasos has grown significantly, thanks to targeted marketing strategies like Facebook ads and a strong focus on customer engagement. The brand's designs, inspired by Ugalde's cultural roots, have been instrumental in driving its success. In 2023, the company experienced a 70% increase in revenue over 2022, with a total of $2.97 million.
Looking forward, Ugalde has ambitious plans for House of Chingasos. He aims to expand the brand into brick and mortar locations and major retail stores like Target and Macy's. The company's total addressable market (TAM) size is estimated to be in the hundreds of millions for the Latino market.
Despite challenges such as copycats stealing their original designs and selling them on various platforms, House of Chingasos has managed to overcome these hurdles through creativity, new drops, and a loyal fan base. The company's flexibility in design style, frequent drops of new designs, and the emotional depth of each design have helped it stand out in a crowded market.
Ugalde encourages believing in goals, cutting off any possibility other than success, and never stopping learning. His favorite memory working for the company is checking the reviews page and seeing the happiness expressed by customers about the company's apparel. The company had a record-breaking day this week, crossing the $40,000.00 mark for 1 day of sales.
From its humble beginnings as a side hustle to a $3 million business, House of Chingasos is a testament to the power of creativity, resilience, and a deep connection with one's roots. As the brand continues to grow and evolve, it remains committed to its mission of connecting Latino-Americans with their culture through its unique and heartfelt designs.
In the realm of business, Ugalde's creative venture, House of Chingasos, has capitalized on technology to revolutionize its print-on-demand apparel, marketing strategies like Facebook ads playing a significant role in its success. Furthermore, as Ugalde plans to expand the company into brick and mortar locations and major retail stores, leveraging technology will likely be essential for seamless transitions in the dynamic world of business and finance.
