Quarterly Report Released by Kindred: Progress Towards Achieving Zero
Kindred Group, a leading online gambling operator, has been making strides in its commitment to promote safer gambling through its initiative, Journey Towards Zero. Launched in February 2021, this sustainability and responsible gambling program aims to reduce gambling-related harm, improve player protection tools, and promote responsible gambling behavior across their brands.
The initiative has seen significant progress over the past few years. Kindred has invested in enhancing player monitoring technologies, using AI for early detection of risky behavior, and expanding tools that allow players to set limits or self-exclude. The company has also formed partnerships with NGOs and regulators to create safer gambling environments.
In Q1 2023, Kindred reported an improvement effect after interventions rate of 83%, which increased to 87.4% in Q4 2023. Despite a slight quarter-on-quarter decline, the group has continued to maintain a trajectory of improvement. The revenue from high-risk players was 3.3% in Q1 2023 and 3.1% in Q4 2023. In Q1 2024, this figure rose slightly to 3.2%.
The percentage of detected risky customers who improved their habits after intervention in Q1 2024 was 87.1%. These numbers highlight the effectiveness of Kindred's efforts in promoting safer gambling practices.
Alexander Westrell, Kindred's director of communications, has praised the results of the Journey Towards Zero initiative. He recently expressed hope that more regulators will engage with the industry and with experts to secure a more sustainable industry for everyone. Westrell also stated that Kindred continues to work hard to create a more sustainable gambling experience for its customers.
At the Sustainable Gambling Conference in London on 20 March, Westrell noted that the event was very encouraging. He believes that technology will play a bigger role in safer gambling in the future, with greater opportunities to detect and intervene in risky behavior.
Kindred Group has published a report titled "Journey Towards Zero," which highlights fluctuations in revenue from high-risk players and the group's ongoing efforts to promote safer gambling. For the latest updates, official Kindred Group publications or sustainability reports would provide the most authoritative insight.
Westrell believes that Kindred has made significant progress since 2020, and the group remains committed to pushing itself to "propel a sustainable progression." The overall trend of Kindred's progress is a testament that the group's efforts are paying off, and technology is expected to provide even greater opportunities to detect and intervene in the future.
Kindred Group's initiatives, such as Journey Towards Zero, have focused on enhancing player monitoring technologies, including AI for early detection of risky behavior (technology). Alexander Westrell, Kindred's director of communications, envisions a future where technology plays a larger role in safer gambling, offering greater opportunities to detect and intervene in risky behavior (technology).
