RCS Emerges as SMS Successor, Offering Richer Business Communication
Businesses aiming for modern, tailored customer communication are finding SMS limitations. However, a new standard, Rich Communication Services (RCS), is emerging as a successor to SMS, offering enhanced features and wider support.
RCS, backed by major players like Google and now Apple, is gaining traction. By mid-2024, nearly half of all smartphones were RCS-capable, enabling longer messages, high-quality multimedia, interactivity, and identity verification.
RCS also offers valuable insights for businesses through delivery and read receipts, helping optimize campaigns and understand customers better. Unlike SMS, RCS works over any internet connection, reducing delays and increasing reliability, and falls back to SMS for non-RCS-capable devices.
SMS, while reliable and widely-used since the 1990s, has limitations. It offers only 160 characters per message, plain text, and no interactivity. Attempts to expand SMS via MMS failed due to high costs, leaving SMS simple but limited for decades. Despite this, SMS remains the standard for quick, reliable updates like appointment confirmations or delivery status.
As RCS grows, it offers businesses a more engaging and interactive way to communicate with customers. While SMS remains reliable for basic updates, RCS is poised to replace it as the standard for richer, more personalized communication.
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