Robinhood's Prediction Markets Surge, Eyeing International Expansion
Robinhood, the popular trading platform, has made significant strides in the prediction markets sector. By August 2025, it introduced professional and college football contracts to its platform, following a successful launch earlier in the year. This move comes as the US sports betting industry booms, with competitors also eyeing the space.
Robinhood's prediction markets platform has seen remarkable growth since its launch in March 2025. Initially focusing on Federal Reserve rate decisions and college basketball tournaments, it has since expanded to include football contracts. As of August, the platform has facilitated over 4 billion event contracts traded.
The US sports betting industry is a lucrative market, generating $13.7 billion in revenue in 2024 and projected to reach $39 billion by 2030. Robinhood is not the only player in this space; competitors like Polymarket, Kalshi, FanDuel, Underdog Sports, and DraftKings are also vying for a share.
Robinhood's expansion into prediction markets has been a significant driver of its stock market today, which surged over 260% in 2025. The company's market value reached around $108 billion following the announcement of its prediction markets platform. Analysts estimate that this segment alone is running at more than $200 million in annual revenue based on September activity.
Looking ahead, Robinhood aims to take its prediction markets business international, with the UK and Europe being the first targets. The company has already initiated discussions with the UK's Financial Conduct Authority to structure its products for local regulations.
Robinhood's prediction markets platform has proven to be a successful addition to its services, driving significant growth in both user base and revenue. As the company continues to expand into new markets, it will be crucial to navigate the regulatory landscape effectively. With competitors hot on its heels, Robinhood must maintain its innovative edge to stay ahead in the prediction markets space.
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