Samsung Teams Up with Tiger Woods and Rory McIlroy's TGL for Collaboration
The Pro AV industry is buzzing as we near the end of the year! Hal Truax is on the move, AVI-SPL makes a strategic marketing appointment, and Samsung teams up for a golf league. Let's dive in!
AVI-SPL's Marketing Transformation
AVI-SPL, the top dog in the SCN Top 50 Systems Integrators, has welcomed Eric Barie as its new Senior Vice President of Marketing. With over 20 years of B2B marketing and sales experience under his belt, Eric spearheads the development of AVI-SPL's marketing strategy. This strategy aims to align marketing and sales efforts with the company's growth plans, and Eric is dedicated to creating a cohesive, unified marketing approach that supports AVI-SPL's diverse market footprint worldwide. This strategy is all about driving customer acquisition, revenue growth, and optimizing return on investment through innovative marketing practices and collaborative leadership.
Don't forget about AVI-SPL's 2025 brand campaign, "Confidence and Curiosity." This campaign reflects a focus on innovative value co-creation, as AVI-SPL continues to address client business challenges by evolving from traditional models to service-based procurement, standardizing global experiences, and integrating services for better efficiency and predictable outcomes for customers. This campaign and the SAMA Excellence Award for Best Co-Creation of Value have again emphasized AVI-SPL's commitment to solving client challenges and maintaining a leading position in digital enablement services.
PCD Audio & Video's New Director of Sales and Marketing
Hal Truax has joined PCD Audio & Video as its new Director of Sales and Marketing. With over 30 years in the Pro AV industry, Truax brings leadership, strategic vision, and deep industry knowledge to help PCD expand its reach in Northern California. As Director, Truax will oversee PCD's sales strategy, drive marketing initiatives, and strengthen partnerships with key stakeholders to better serve a diverse client base.
Bose Professional Hires John Born
Bose Professional has appointed John Born as the new Product Management Director for Ecosystems and Emerging Technology. With a long career in audio product innovation, Born will lead the development of groundbreaking audio technologies at Bose Professional. With over 20 years of experience in product innovation and development, Born is well-equipped to create customer-centric solutions, aligning perfectly with Bose's vision for the future.
Welcome Josh Strecker to Planar!
Planar has welcomed Josh Strecker as Regional Account Manager for Southeast United States. Strecker is responsible for Planar sales efforts in Kentucky, Tennessee, Alabama, Mississippi, Louisiana, and the Florida Panhandle. Previously with T1V, Strecker brings a deep knowledge of display technology that will be crucial for strengthening relationships with Planar reseller partners and customers.
RF Venue's New Chief Technology Officer
RF Venue has named Ahren Hartman as Chief Technology Officer. Hartman, with over three decades of pro audio industry experience, will lead RF Venue's technology strategy, oversee engineering, and drive the creation of wireless audio products. Known for his focus on developing innovative products and holding patents related to wireless audio systems, Hartman is a perfect choice for RF Venue.
3G Productions' National Director of Business Development
Jennifer Moore has been appointed by West Coast-based live event production and systems integration services provider 3G Productions as their National Director of Business Development. Moore's responsibilities include leading the sales team, overseeing the company's nationwide touring business, and helping 3G expand into new markets. With over two decades of experience in the industry, Moore will help build 3G's national presence in the full-service production company market for tours, live events, and more.
Live Media Group Appoints SVP of Internal Operations
Live Media Group has appointed Ryan Jones as SVP of Internal Operations. With nearly two decades of engineering, operations, and management experience, Jones spearheads the company's internal processes, ensuring Live Media Group remains at the forefront of production services in the live event production industry.
Sound Control Technologies bolsters UK Team
Sound Control Technologies has appointed Mark Sanderson to its U.K. channel team. With over 25 years of AV and UC distribution experience, Sanderson will foster strong relationships with channel partners and help drive adoption of SCT's advanced solutions for end customers.
Samsung partners with Tiger Woods and Rory McIlroy's TGL
TGL presented by SoFi, the team golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named Samsung an Official Screen Partner. The partnership will highlight Samsung's leadership in delivering quality screen experiences for fans, whether in the venue or at home. TGL's custom-built SoFi Center will showcase Samsung's commercial-grade LED displays, providing a unique, immersive experience for fans.
Screen Innovations Partners with Xspot
Xspot Products, a provider of wire management solutions, has entered a strategic partnership with Screen Innovations. Through this partnership, Screen Innovations dealers will gain access to Xspot's comprehensive range of wire management products, helping to streamline installation processes while maintaining the highest standards of quality and professionalism.
Snap One adds Qolsys and DSC to its expanding Security Portfolio
Snap One, now part of ADI, has added Qolsys and DSC PowerG security sensors to its portfolio. This expansion allows Snap One customers to access a wide range of security panels and sensors, empowering them to offer complete, future-proofed security solutions for any residential or commercial project.
- AVI-SPL's marketing strategy, led by Eric Barie, aims to integrate wireless technology and smart-home-devices into their services, aligning with their growing focus on service-based procurement.
- Hal Truax, the new Director of Sales and Marketing at PCD Audio & Video, will help the company introduce new gadgets and products to cater to the expanding Pro AV industry.
- Samsung has teamed up with Tiger Woods and Rory McIlroy's TGL, with plans to showcase their wireless technology products at the custom-built SoFi Center, enhancing the fan experience during the league events.
