Saudi Authority for Digital Media Increases Studio A's Capabilities with Grass Valley Equipment
In a groundbreaking move, Grass Valley has teamed up with the Saudi Broadcasting Authority (SBA) to completely revamp Studio A – the heart and soul of Saudi One, the flagship channel for SBA. This transformation is all about incorporating Grass Valley's live production solutions, taking the SBA's production capabilities to the next level.
Tim Banks, the Chief Revenue Officer at Grass Valley, couldn't be more thrilled about this partnership, stating, "We're stoked to empower media organizations across the Middle East with top-notch technology. This collaboration with the Saudi Broadcasting Authority is crucial for reinventing the region's media landscape."
The revamp, expertly executed by Grass Valley partner First Gulf Company (FGC), features a smorgasbord of advanced TV broadcast studio and production control equipment. SBA's Studio A is now rocking Grass Valley's 4K-ready solutions, such as the LDX 98 cameras, the K-Frame Kayenne 4 M/E switcher, and Densité processing equipment. These innovative pieces of tech have become the cornerstones of the new studio's infrastructure.
Eng. Hatim Abounassf, SBA’s EVP for engineering affairs, champions this partnership, saying, "Collaboration is key to achieving transformative milestones. Grass Valley's support significantly accelerates our progress, positioning us on the forefront of broadcast technology."
In essence, the SBA's modernization of Studio A is all about step-level improvements to media production quality, workflows, and operational efficiency. This move places the SBA at the cutting edge of broadcast technology in the region, while fortifying its cultural and religious influence through its Makkah facility. Furthermore, this upgrade lays the groundwork for future-proof infrastructure capable of adapting to the ever-evolving industry standards and viewer expectations.
The revamp of Studio A includes innovative pieces of technology, such as Grass Valley's 4K-ready solutions like the LDX 98 cameras, the K-Frame Kayenne 4 M/E switcher, and Densité processing equipment, which now feature as the cornerstones of the studio's infrastructure. This collaboration between Grass Valley and the Saudi Broadcasting Authority aims to reinvent the region's media landscape by featuring top-notch technology, propelling both parties to the forefront of broadcast technology.
