Saudi's Halo AI secures $6 million in seed funding for its innovative creator marketing platform
In the ever-evolving world of technology, a new player is making waves in the creator economy: Halo AI, a Saudi-based startup that has recently raised $6 million in a seed round.
The platform, founded in 2024 by Vito Strokov, Rami Saad, and Alex Gadalin, boasts a unique approach to creator marketing. According to Strokov, Halo AI's agentic AI operates as an intelligent partner in the collaboration process, streamlining the interactions between brands and creators.
This innovative approach seems to be paying off. Halo AI claims that its platform enables brands to achieve a staggering 97 percent campaign completion rate, significantly higher than the industry average of 65 percent. Moreover, campaigns on Halo AI go live within 48 hours, a remarkable feat in the fast-paced world of marketing.
The seed round was led by Raed Ventures and Shorooq Partners, with participation from former executives of Snapchat, Microsoft, and Airbnb, as well as senior executives from Amazon. The startup plans to use the fresh funds to expand into Dubai and Kuwait, followed by other markets across MENA, Europe, and North America.
One of the standout features of Halo AI is its commitment to prompt payments. The startup claims to be the first platform in the region to guarantee creator payments within 72 hours, a move that is sure to attract talent in the competitive creator economy.
Tina Daher, Principal at Shorooq, commented that Halo AI's pioneering technology is a game-changer in the creator economy. The startup has already partnered with prominent regional brands including Kitopi, ToYou, 1/2M, and Syarah.
As we await more details about Halo AI's expansion plans and unique platform features, one thing is clear: this Saudi-based startup is set to make a significant impact in the creator economy.
Technology and artificial-intelligence are integral components of Halo AI's unique approach to creator marketing. Halo AI's agentic AI operates as an intelligent partner in the collaboration process between brands and creators, streamlining their interactions, while the platform enables brands to achieve a high campaign completion rate of 97 percent, significantly higher than the industry average.
