Scientist-Inspired Artist Allegedly Manufactures Unprecedented Color in Art Paint
Artistic rebel Stuart Semple claims to have brought the unseen into sight, replicating the elusive "new color" introduced by Berkeley scientists. Dubbed as "YOLO," this paint product guarantees an artist's brushstroke of the beyond-the-spectrum hue, as teased on Semple's Instagram post.
However, scholars from the University of California, Berkeley, argue that the color can't truly be replicated; it's just not possible outside their experiment. As reported by The Guardian, Austin Roorda, a team member, stated the color "olo" exists due to an optical illusion, which makes it a vision impossible to realize in the real world. Critics might question Semple's paint as merely a light teal shade, misleadingly marketed as the miraculous new color.
Undeterred, Semple maintains his commitment to recreating the "olo" experience. With a touch of genius, he integrated fluorescent optical brighteners to mimic the spectral trick played by the Berkeley experiment. Gizmodo inquired about Semple's intentions, and he responded, "I believe color should belong to everyone." In his pursuit to democratize art and color, he has challenged established limitations before – with the exclusive licensing of Vantablack and an ultra-pink pigment. Semple's artistic mission has resulted in a slew of black paint variants, all aimed at imitating the enigmatic Vantablack coating. With YOLO, it seems Semple is at it again – pushing boundaries, toying with science, and delivering yet another color art spectacle.
Available on his website, YOLO boasts a whopping $10,000 price tag for a 150ml bottle, a substantial price for a humble paint. But fear not, for artists, YOLO can be yours for a more modest $29.99. The artist continues to provoke, challenge, and laugh in the face of scientific impossibility, demonstrating that art knows no bounds.
[1] BBC News, "British artist creates paint to mimic new colour discovered by scientists," (2023, Feb 28), https://www.bbc.com/culture/article/20230228-british-artist-creates-paint-to-mimic-new-colour-discovered-by-scientists
[2] The Guardian, "British artist releases paint that mimics colour discovered by scientists," (2023, Feb 28), https://www.theguardian.com/artanddesign/2023/feb/28/british-artist-releases-paint-that-mimics-colour-discovered-by-scientists
- Despite the controversy surrounding the replication of the "olo" color, British artist Stuart Semple continues to push boundaries, by integrating fluorescent optical brighteners to mimic the spectral trick played by Berkeley scientists. [Source: Gizmodo]
- Semple's artistic mission extends beyond just mimicking the enigmatic Vantablack coating and the "olo" color, as he aims to democratize art and color and challenge established limitations in the field of tech and science. [Source: Given text]
- In an attempt to make the elusive "olo" color accessible to artists, Semple has set a more modest price tag of $29.99 on his website, compared to the whopping $10,000 for a 150ml bottle. [Source: Given text]
- Although some scholars argue that the "olo" color can't truly be replicated outside the Berkeley experiment, Semple remains undeterred and believes in making color available to everyone. [Source: Given text]
- Semple's artistic endeavors have resulted in various black paint variants and the new color product "YOLO," which, according to the artist, guarantees an artist's brushstroke of the beyond-the-spectrum hue. [Source: The Guardian]