Shell Introduces RECUP Reusable Cup Deposit System in Vienna
Shell initiates trial of RECUP multi-way system in Vienna
In a game-changing move, Shell becomes the first gas station operator in Vienna to embrace the RECUP reusable cup deposit system, direct from Germany. This introduction reflects an industry-wide shift towards reducing waste and promoting eco-friendly habits.
More than 150 gastronomy partners across Austria are already on board with the RECUP system, making Austria's infrastructure richer and more sustainable.
Kickstarting the Test Phase
To ignite the test phase, Shell offers a special incentive for customers at participating locations: a 20 cent discount on hot drinks when you opt for the RECUP reusable deposit cup.
The RECUP system's simplicity shines through in its functionality: Customers deposit 1 Euro for the reusable cup, which they can return for a clean and reusable version at any one of the 150 partners across Austria or roughly 20,000 partners in Germany.
"We're thrilled to be the first gas station provider in Austria to trial this RECUP reusable system," says Saghi Naglis, Mobility Manager at Shell Austria. "We want to give our customers a straightforward, practical option to switch to reusable coffee cups."
With Vienna's test phase, Shell making a substantial impact on reducing single-use plastic and setting a precedent for waste-free consumption. This eco-friendly measure offers a beacon to the entire industry, demonstrating a commitment to the environment and forward-thinking practices.
The RECUP System Gains Momentum in Austria
Coffee consumption is a staple at gas stations, making Shell's entry into the deposit system in Austria a monumental step for reusable provider RECUP:
"With a partner like Shell, the use of the deposit system has the potential to be more accessible for many to-go coffee drinkers," says Philipp Goos, Managing Director of RECUP. "The more densely the network of RECUP partner businesses is interconnected, the easier the deposit system can be integrated into daily life, thereby saving disposable cups."
All participating partners can be found on the website www.recup.at or via the free RECUP app.
The Bold Step by RECUP GmbH
According to the Federal Ministry for Innovation, Mobility and Infrastructure, around 680 million single-use packaging items are consumed in Austria annually, equating to 77,625 packaging items per hour. RECUP offers a compelling solution to this issue, with the aim to make reusable packaging the norm in gastronomy.
Based in Munich, the company seeks to drive positive change in packaging waste in Austria and Germany, in addition to Germany, by implementing an accessible, available, and partner-driven reusable deposit system. With around 20,000 partner businesses in Germany and over 150 in Austria, including Denn's BioMarkt, Shell, LeCrobag, Tchibo, Gragger bakeries, and numerous independent cafes and restaurants, RECUP demonstrates that sustainable solutions in gastronomy are practical and cost-effective.
Shell's Aspirations for a Green Future
Shell aims to become a net-zero CO2 emissions company by 2050, with a focus on activities that reduce or avoid greenhouse gas emissions. The company invests heavily in low- and zero-carbon products and services, such as green hydrogen, biofuels, and the development of charging infrastructure for electric vehicles. With these low-carbon solutions, customers can be offered tailored options to aid the energy transition.
- Shell's introduction of the RECUP reusable cup deposit system in Austria highlights its commitment to the environmental science, as it represents a significant step towards reducing waste and promoting eco-friendly habits in the business sector.
- The RECUP system's expansion into the environmental-science arena is indicative of a growing trend, with organizations like Shell recognizing the financial benefits of investing in sustainable technology and practices.
- As Shell embarks on its ambitious goal of becoming a net-zero CO2 emissions company by 2050, the adoption of the RECUP system in Austria serves as a prime example of its dedication to environmental- science, waste reduction, and low-carbon solutions.
