Sinclair Broadcasting company extends partnership with Roxi, covering more regions in the United States.
ROXi Revolutionizes Music on US TV with Interactive Channel
ROXi, a new interactive TV music channel, is set to transform the way Americans experience music on television. The service, powered by FastStream Interactive, offers a host of innovative features previously unavailable on broadcast television, including TikTok-style video skipping and artist, song, mood, or genre searches.
The partnership between ROXi and Sinclair is expected to expand the service's availability to more US TV markets later this year. As of now, ROXi is available in 31 markets across the country, including Albany, NY, Baltimore, MD, Buffalo, NY, and many more. Pearl TV, a consortium of US broadcast companies, is supporting ROXi's launch as a new NextGen TV benefit for their viewers.
ROXi's catalogue consists of 100 million licensed songs, in partnership with Universal Music Group, Sony Music Entertainment, Warner Music Group, and Merlin. This extensive library includes both original music videos and virtual music videos. Viewers can enjoy free access to on-demand music videos, skipping through them TikTok style or searching for their favourite artists, songs, moods, or genres.
Rob Lewis, CEO of FastStream Interactive, stated that ROXi is revolutionizing the way we experience music on TV in the US. Anne Schelle, managing director of Pearl TV, shared similar sentiments, stating that ROXi's new service delights viewers because it is seamless, interactive, and free. According to Schelle, today's TV audiences expect control, personalization, and instant access, and ROXi delivers this.
FastStream leverages NextGen TV (ATSC 3.0), the next-generation broadcast TV standard. This technology enables ROXi to offer an immersive and interactive viewing experience. Anne Schelle expressed excitement about ROXi revolutionizing the way we experience music on TV in the US.
Pearl TV is looking forward to seeing ROXi expand across the rest of the country, in partnership with multiple broadcasters. As more US media companies join the partnership, ROXi is set to bring its unique and engaging music channel to even more households.
In conclusion, ROXi is set to redefine the way Americans engage with music on television. With its extensive catalogue, innovative features, and commitment to providing a personalized and interactive viewing experience, ROXi is poised to become a staple in American homes.
