Social Media Powerhouse and Narrative Strategies Firm Combine Forces
Leading social media agency We Are Social has announced a merger with The Narrative Group, aiming to bolster their combined offering in the global communications landscape. The agreement will see We Are Social take the lead in the US, with TNG's current president, Rebecca Coleman, taking on a new role as CEO of We Are Social U.S.
The Narrative Group will maintain its name and continue to own earned-led specialty offerings across public relations, experiential marketing, and talent services. Both agencies, recognized for their unique skills in social media and cultural insight, have identified complementary strengths that will potentially elevate their market presence.
We Are Social, a globally renowned socially-led creative agency, boasts extensive expertise in social media, culture, and online communities. With over 1,300 employees across 19 offices worldwide, the agency has a keen understanding of social behaviors within various cultures and subcultures, including the social and gaming landscapes.
Combining We Are Social’s unrivaled social media expertise and global reach with The Narrative Group’s strengths in cultural insight and narrative shaping is expected to create a powerhouse agency capable of delivering socially and culturally resonant content and campaigns on a global scale.
The merged entity will bring added value to both parties. For We Are Social, this means improved cultural consulting and narrative capabilities, allowing them to connect more deeply with social and cultural trends beyond mere social media metrics and engagement. Enhanced socially relevant ideas, enriched offerings to top global brands, and a broader service portfolio are also expected outcomes.
The Narrative Group benefits from accessing We Are Social’s extensive global infrastructure, client base, and social media platforms, enhancing their reach and execution capabilities. They also stand to scale their cultural and narrative expertise globally by embedding it within a social media-led creative framework. This strategic alignment is anticipated to make both agencies more competitive and innovative in a market heavily influenced by social trends and cultural movements.
The merger between We Are Social and The Narrative Group, rooted in their expertise in social media and cultural insight, is expected to escalate in the realm of finance and business, due to the potential advancements in technology that such a combination presents. With the amalgamated agency's expanded capabilities, they can offer more sophisticated financial strategies, harness advanced business technologies, and deliver innovative solutions to top global brands, thereby bolstering their competitive edge in the market.
