SoftBet's MEGA will debut at ICE London event
Preparing for ICE London 2024 with Soft2Bet: A Gaming Extravaganza
It's almost time for ICE London 2024, and Soft2Bet is all set to light up the show! Here's what you can anticipate from our dynamic presence:
Soft2Bet's Ultra-Engaging Workshops
Our packed schedule includes insightful workshops, presentations, and discussions, where we'll showcase our revolutionary gamification technology, Motivational Engineering Gaming Application (MEGA). Designed to boost engagement, loyalty, and revenues, MEGA is Soft2Bet's award-winning gamification platform, developed since our launch in 2016.
With our Product Manager Olga Melnyk hosting (Stand S6-210), expect to hear about three exciting product demonstrations: City Builder, Stadiums, and Bonus Crab, as well as our powerful and user-friendly PAM back office- a proprietary solution crafted by our in-house team.
Check out this video to get a glimpse of MEGA in action.
MEGA: The Gamechanger by Soft2Bet
Our Chief Product Officer Yoel Zuckerberg will be educating delegates about MEGA, our industry-disrupting gamification technology that enhances engagement, activity, and revenues. Meanwhile, our Chief Business Development Officer Martin Collins will delve into how our B2B products and services fuel growth and commercial success.
Yoel shared, "At Soft2Bet, we're serious about gamification - and the commercial growth it generates shows that our focus is spot-on. MEGA has had immense benefits for our brands in competitive markets like Sweden and Denmark, and I'll show how its features can optimize benefits for our partners."
Martin added, "Showcasing how Soft2Bet's B2B solutions foster business expansion is an exciting opportunity. Not just for forging new connections but for educating them on how our products work, elevate player engagement, and pump up revenues."
Beyond Gamification: Enter Soft2Bet's All-Inclusive Package
While gamification is Soft2Bet's forte, we also offer a complete package with top-notch platform and sportsbook solutions, backed by powerful CRM, payments, and security services.
Martin explained, "Gamification might be the marquee attraction, but a significant benefit of the workshops will be to demonstrate how MEGA features complement our turnkey solutions delivered via our player account management (PAM) system. These offer exclusive features like casino content aggregation, sportsbook solutions, Managed Services, and security teams, enhancing our front-end products and driving increased conversion and loyalty."
Visit Soft2Bet's Lively Stand
Our double-decked stand will serve as the perfect hangout spot to connect with our teams or simply catch up with industry peers. Treat yourself to a coffee, unwind at the end of the day, and get up close with our touch-screen demo units. Who knows, you might even snag some cool Soft2Bet merchandise!
ICE World Regulatory Briefing
Soft2Bet's General Counsel, David Yatom Hay, will take the stage during the ICE VOX World Regulatory Briefing at 12:20PM on Monday 5 February.
Get ready to experience an unforgettable ICE London 2024 with Soft2Bet! We can't wait to see you there.
- Soft2Bet will showcase its revolutionary gamification technology, MEGA, at ICE London 2024, where Product Manager Olga Melnyk will host workshops and demonstrations.
- Soft2Bet's Chief Product Officer, Yoel Zuckerberg, will educate delegates about MEGA, the industry-disrupting gamification technology, and its benefits for boosting engagement, activity, and revenues.
- Beyond gamification, Soft2Bet offers a complete package with top-notch platform and sportsbook solutions, backed by powerful CRM, payments, and security services, complementing MEGA features and enhancing conversion and loyalty.
- Visitors to ICE London 2024 can expect to find Soft2Bet's double-decked stand as a hangout spot, featuring touch-screen demo units, coffee, merchandise, and opportunities to connect with industry peers.

