Sony Affiliates with PSNI Global Alliance; Kramer's Notable Week
In a significant move to bolster its AVoIP (Audio Video over IP) portfolio, Kramer has recently acquired ZeeVee, a pioneer in the field. This strategic acquisition is set to expand Kramer's market reach and enhance its capabilities in delivering scalable, flexible, and user-friendly networked AV solutions.
Prior to the acquisition, Kramer boasted a robust array of interoperable AV signal management products and a cloud-based enterprise AV control platform (Kramer Control). By incorporating ZeeVee’s innovative AVoIP technology, Kramer strengthens its position in delivering fully networked AV solutions capable of routing any source to any display across large campuses or multiple rooms, thereby enhancing collaboration and user experience.
One of the key benefits of this acquisition is an expanded AVoIP technology portfolio. Kramer can now offer more comprehensive AV over IP systems, combining its own control platform with ZeeVee's pioneering AVoIP transmission technology for higher scalability and flexibility. This expansion supports large-scale deployments like educational institutions, hotels, and corporate environments, enabling Kramer to target broader and more diverse markets.
The improved user experience is another significant advantage. Networked AV solutions replace traditional point-to-point cabling, simplifying installation, routing, and management, leading to seamless and intuitive operation. This was evident in Kramer’s deployment at John Abbott College where technology supports teaching without disruption.
While specific financial and strategic details of the acquisition were not disclosed, the general consensus is that Kramer’s integration of ZeeVee aligns with industry trends toward scalable, network-based AV solutions and positions Kramer as a more competitive player in the AV over IP sector.
Elsewhere in the industry, partnerships and appointments are shaping the landscape. PTZOptics, a leading camera solutions provider, has partnered with Ascentae, a U.K. distributor specializing in workplace technology solutions, to seamlessly integrate Nureva's microphone and sound systems with PTZOptics' innovative camera solutions.
In another development, NAS has announced it will sell and distribute AtlasIED's vast technology catalog, including audio, security, and mass notification technologies. Pino Barile has been appointed as regional sales director, west at Riedel Communications, while Joe Marchitto has been appointed as CTO of strategic accounts at ASG.
Draper, a renowned name in the Pro AV industry, has added three new independent manufacturer representatives: Image Marketing West, Vision2 Marketing West, and UC Technology Partners. Joe Marchitto contributes his technical knowledge to the design and sales of systems to new and existing customers.
Image Marketing West represents Draper Pro AV products in northern California, northern Nevada, Idaho, Oregon, Washington, and Alaska. Vision2 Marketing West covers southern California, southern Nevada, and Hawaii, while UC Technology Partners represents Draper in the northeastern United States including New York (outside the Metro New York City area), Massachusetts, Maine, New Hampshire, Connecticut, Vermont, and Rhode Island.
Cassava Technologies has announced that its AI activities will now operate as a separate business unit, Cassava AI. The company has forged strategic partnerships with several tech giants, including Microsoft, Google, AWS, Anthropic, Oracle, Atlas AI, Cerebras, and Palo Alto Networks.
Key Digital Systems has appointed Excellence Marketing as its manufacturer's rep for western Wisconsin, Minnesota, North Dakota, and South Dakota. AUDIX has appointed SONIC Electronics as its MI distribution partner in the Middle East and Africa.
Nureva appoints MadisonAV as a distributor in Australia, and the partnership between Ascentae and PTZOptics provides Ascentae's customer base with access to the complete range of PTZOptics' solutions.
Advanced Systems Group (ASG) has named Kate Sims as VP of strategic accounts. Kate Sims oversees relationships between ASG technology partners and clients. Sony Electronics has joined PSNI Global Alliance as a preferred vendor partner.
Finally, Barry Sonnenfeld will serve as the Keynote speaker at CEDIA Expo 2024, adding a touch of excitement to the event. These developments underscore the dynamic and evolving nature of the Pro AV industry, with companies continually innovating and partnering to offer the best solutions to their customers.
- Kramer's acquisition of ZeeVee not only increases their business portfolio but also fortifies their position in the AV over IP sector, aligning with industry trends toward scalable, network-based AV solutions.
- The integration of ZeeVee's technology allows Kramer to offer more comprehensive AV over IP systems, providing enhanced capabilities for large-scale deployments like educational institutions, hotels, and corporate environments.
- Partnerships and appointments also play a crucial role in shaping the Pro AV industry, as evidenced by PTZOptics' collaboration with Ascentae, Draper's addition of new independent manufacturer representatives, and Cassava Technologies' strategic partnerships with tech giants.
