Strategist Reveals Top Social Media Secrets, Boosting Duolingo's Follower Base from Zero to 1.6 Million on TikTok
Duolingo Germany's TikTok Success Story: Insights from Ozmoze
In a strategic move, Duolingo, the popular language learning platform, enlisted the services of content agency Ozmoze to manage their TikTok account. This decision proved to be a game-changer, as the account's most popular content featured the Duolingo owl in a skimpy raver outfit, a move that resonated with the platform's youthful audience.
Founded by Viktoria Renner and Marvin Jockschat in 2019, Ozmoze started its journey as a music blog, writing about music and cultural trends. However, it quickly evolved into a content agency, specializing in creating content for various platforms, including TikTok.
The collaboration between Duolingo and Ozmoze resulted in a significant increase in followers to 1.6 million. This success can be attributed to Ozmoze's expert approach to social media, which includes several best practices.
Know Your Audience Deeply
Understanding the preferences and trends of the TikTok audience is crucial. Ozmoze's team delved deep into the demographics and behaviours of Duolingo's target audience on TikTok, ensuring that the content was tailored to their interests.
Create Authentic, Engaging Content
Ozmoze created content that was not only aligned with Duolingo's brand voice but also resonated with the TikTok culture. The Duolingo owl in a raver outfit was a perfect example of this, as it was both unexpected and engaging, while still maintaining the brand's playful and educational tone.
Leverage Trends Creatively
Ozmoze successfully leveraged trends on TikTok without losing Duolingo's brand identity. By incorporating popular dance challenges and music into their content, they managed to maximize reach while maintaining brand consistency.
Be Consistent with Posting
Consistency is key on TikTok, and Ozmoze ensured that Duolingo's account maintained a steady posting schedule. This helped to keep followers engaged and maintained momentum.
Use Analytics to Adapt and Optimize
Ozmoze used analytics to adapt and optimize Duolingo's content strategy on TikTok. By analysing what content performed best, they were able to refine their approach and create even more engaging content.
Engage Actively with the Community
Ozmoze actively engaged with the TikTok community, responding to comments, collaborating with other creators, and participating in challenges. This helped to build a strong community around Duolingo's account.
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Personal data may be transferred to third countries, including the USA, in accordance with Art 49 (1) (a) GDPR when enabling the contentpass subscription. If you want more precise and tailored tips from Ozmoze, official interviews or outputs from the agency can be found online.
What strategies did Ozmoze implement to boost Duolingo's TikTok following? They delved deep into the demographics and behaviors of Duolingo's target audience on TikTok, ensuring content was tailored to their interests. They also created authentic, engaging content that aligned with Duolingo's brand voice, while resonating with the TikTok culture. Furthermore, they leveraged trends on TikTok creatively, maintaining brand consistency, keeping a steady posting schedule, using analytics to adapt and optimize the content strategy, and actively engaging with the TikTok community.
